2025 Nissan Sentra named to Consumer Reports 2025 Annual 10 Top Picks list

2025 Nissan Sentra

NISSAN CANADA - The 2025 Nissan Sentra has been named to the Consumer Reports 2025 Annual 10 Top Picks list, recognized in the Small Car category for its value, safety features and overall driving experience.

Sentra stood out for its extensive standard safety technology, ride quality, fuel efficiency, and spacious interior. Consumer Reports highlighted its strong combination of features at an accessible price point.

Each vehicle named to the Consumer Reports Top Pick list received the non-profit, research, testing, and advocacy organization’s highest Overall Score in its respective category, which factors road test results, reliability and satisfaction rankings from the publication’s owner survey, and industry crash test performance. Vehicles also must include standard Automatic Emergency Braking.

The 2025 Nissan Sentra comes with the reassurance of class-exclusive standard Safety Shield® 360 technologies1, including Automatic Emergency Braking with Pedestrian Detection. A stylish exterior complements a roomy and well-equipped interior, with best-in-class front legroom2 plus standard Apple CarPlay® and Android Auto™.

With a Manufacturer’s Suggested Retail Price (MSRP) starting at CA$23,8983 (selling price starting at CA$26,5064), Sentra is economical and easy to own, offering up to 5.8 L/100km on highway on S and SV grades5.

1. DesRosiers Segmentation. 2025 Nissan Sentra vs. latest in-market competitors in the Mainstream Compact car segment (excluding electric vehicles). Base models compared. Based on manufacturers' websites. Nissan Safety Shield 360 technologies include Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning, High Beam Assist and Rear Automatic Braking.  Nissan Safety Shield technologies can’t prevent all collisions or warn in all situations. See Owner’s Manual for safety information.
2. DesRosiers Segmentation. 2025 Nissan Sentra vs. latest in-market competitors in the Mainstream Compact car segment (excluding electric vehicles). Base models compared. Based on manufacturers' websites.
3. 2025 Sentra S CVT, SV CVT NRCAN Fuel Economy Estimate 7.3 City/5.8 Highway/6.6 Combined. 2025 Sentra SR CVT NRCAN Fuel Economy Estimate 7.4 City/6.1 Highway/6.8 Combined. Actual mileage may vary with driving conditions. Use for comparison only.
4. Selling Price includes CA$ 1,850 freight and PDI; CA$100 A/C charge; dealer fees (up to $621); as well as all other applicable fees, levies, and duties (all of which may vary by region and dealer). Vehicle Price does not apply to customers who lease or finance the vehicle. License, insurance, registration, and applicable sales taxes are extra. Dealer sets actual prices. Vehicle Price current as of date of publication and may be subject to change.
5. 2025 Sentra S, SV NRCAN Fuel Economy Estimate 7.3 City/5.8 Highway/6.6 Combined. 2025 Sentra SR NRCAN Fuel Economy Estimate 7.4 City/6.1 Highway/6.9 Combined. Actual mileage may vary with driving conditions. Use for comparison only.

 

Polestar 4 wins Car of the Year and Design Car of the Year in South Korea

2025 Polestar 4

POLESTAR - Polestar 4 has won `Car of the Year´ (COTY) in South Korea. The annual award, presented by Joongang Ilbo, is an acclaimed industry award decided by an all-Korean expert jury of journalists, designers, professors, and researchers.

 

In statements from the jury, the Polestar 4 is recognised for its performance, safety and design.

 

Jury member and broadcaster Kim Jin-pyo, said: “After evaluating a total of 15 new cars from 13 brands, the Polestar 4 has won the top award. Among the candidate vehicles, it stands out the most in terms of exterior design and performance.”

 

The head judge, Jung Seung-ryeol, President of Kookmin University, said, “It well reflects the feel of a European SUV, and has shown performance beyond expectations in driving performance and safety.”

 

The COTY award is presented at the annual Car of the Year Awards on March 14 in Seoul, South Korea.

 

Michael Lohscheller, Polestar CEO, says, “Winning Car of the Year in South Korea, one of the world’s most advanced EV markets, is a great achievement for Polestar. The award also shows how well the innovative, luxury and modern Polestar 4 has been received in South Korea since launch last year. We’re looking forward to producing the Polestar 4 in Busan later this year.”

 

The COTY announcement happens less than a week after Polestar 4 was voted as Design Car of the year in South Korea by Automotive Writer Association of Korea (AWAK). The award was determined through an evaluation of 35 car models from 2024, by a panel of expert automotive journalists.

 

Subum Lee, Polestar 4 Lead exterior designer from South Korea, says “Polestar 4 is designed with Polestar´s three core values in mind: Pure, Progressive, and Performance”, “innovation lies not only in novelty, but in seeing things from a different perspective, such as designing it without a rear window to create more rear interior space. I am very pleased that with this award, the unique and bold design of Polestar 4 is being recognized within the automotive industry."

 

Other recent awards for Polestar 4 include `Executive Car´ in UK Car of the Year Awards and `Luxury Car of the Year´ under $100,000 by Drive.com.au in Australia.

 

Polestar 4 production is planned to begin in Busan, South Korea, in 2025.

The new Volvo EX30 Cross Country – it’s an experience, not just a car

Volvo EX30 2025

VOLVO CAR CANADA - 

Sweden is our home. Deep lakes, endless forests, great mountain ranges, some of the harshest winters on the planet – and some of the best and most enjoyable cars ever made. So today we unveil not only the new Volvo EX30 Cross Country, but a whole new experience to go with it. Revealed as part of a literal fireside chat including outdoors equipment brand Fjällräven at a secluded winter cabin in the north of Sweden, the EX30 Cross Country is designed for people who want big experiences from their small, fully electric SUV. It takes the successful recipe of the EX30 and adds rugged ingredients, making it perfect for the growing number of people who want to explore beyond their crowded cities – come rain, come shine, or when everything is covered in snow and ice. We think that ‘Cross Country’ should be an experience, not just a car, so alongside the EX30 Cross Country we’re also launching a new experience package for customers who buy the car, with access to accessories, gear and information aimed at giving you the full potential to explore the great outdoors.   “We launched our first Cross Country car over 25 years ago, and this concept of durable and all-weather cars is core to the Volvo brand,” said Jim Rowan, Volvo Cars’ CEO. “In Sweden we face harsh winters, but we also like to make the most of them by getting out and exploring our amazing nature, even when it’s minus 20 Celsius outside. That’s why we want to deliver a fully rounded experience, not simply a car, to our EX30 Cross Country customers.” From city to trail As a small SUV, the EX30 Cross Country is perfect for the city. It is fully electric, with zero tailpipe emissions, and can be charged from 10-80 per cent in as little as 26 minutes. But it also has several extra features that enable a seamless switch from one natural EX30 habitat to another. For example, we’ve raised the car higher off the ground compared with the standard EX30, to help you navigate rough terrain more easily and make those regular countryside outings even easier. Naturally, the EX30 Cross Country also comes with all-wheel drive, making it more than capable of handling the tough and slippery conditions that are part and parcel of life outside the city. A style to match ability The first model in our Cross Country range was introduced in 1997. Designed to cope with the demanding Scandinavian climate, our Cross Country cars perform in a wide variety of road conditions – from muddy tracks and ankle-deep snow to highway driving – with the comfort and convenience elements that Volvo drivers have come to expect.   While its real-world capabilities come first, the EX30 Cross Country is also designed to excel in more diverse conditions – and to look good while doing so. The front shield of the car and the trunk get a special dark colour, with the front featuring a unique piece of artwork showing the topography of the Kebnekaise mountain range in Arctic Sweden – an inspiration for many of our designers. Chunky front and rear skidplates as well as wheelarch extensions complete the more rugged look and underline that this car is ready to get out into the wild. Functional and as safe as you’d expect from a Volvo car   Inside, the EX30 Cross Country is highly functional and contains all the clever tech, storage and design that made the original EX30 such a hit from the moment we revealed it. The doors contain large storage compartments, because we removed the speakers and incorporated them into the soundbar on the dashboard.  A versatile central storage tunnel between driver and passenger can be slid out as a cupholder for your morning coffee or your travel mug, or back if you need to store more things. There’s also a big storage compartment on the floor between driver and passenger. The glove compartment has been placed beneath the center console, providing easy access for both driver and passenger. Rear passengers get a neat storage box that slides out from beneath the central tunnel. This box is also removable and washable, so can double up as a waste bin. At the rear, on the liftgate, we included a handy ‘Will it fit?’ guide, so you know exactly how much of your gear you can get in. Like every new Volvo car, the EX30 Cross Country has Google built-in. That means you get a variety of Google products as standard – including Google Maps, one of the best mapping systems in the world. Finding your way to the most remote nature locations was never easier. To make sure you can get straight into a nice warm car, the Volvo EX30 app allows you to precondition your car while you’re still exploring nature. And naturally, the EX30 Cross Country is as safe as you’d expect a Volvo car to be. We have applied our high standards of protective safety should you need it, but aim to help prevent you getting into a collision in the first place with some clever tech. Braking and steering support will help you avoid collisions with oncoming vehicles, pedestrians and cyclists, while a driver monitoring sensor will give you a nudge if it seems like you are distracted or tired. Embrace the experience To further bring the Cross Country concept to life, we’re also launching a Cross Country Experience, to create concrete, tangible benefits that will help you to embrace your inner explorer even more. This means that EX30 Cross Country owners will benefit from an array of bespoke offers. Think of a dedicated, discounted ‘Cross Country Experience’ package of accessories for your car, which includes a load carrier, a roof basket, and mudflaps*. We aim to announce further offers in due course.  “We know that more and more people are seeking ways to get closer to the nature,” says Jim Rowan. “This is why with our new Cross Country Experience, we aim to create an entire ecosystem around those models, supporting our customers as they embrace adventure.”   In short, the new Volvo EX30 Cross Country is an all-road car that delivers safety, comfort and performance in a capable and adventurous package. The Volvo EX30 Cross Country will be available in Canada later this year.     Official EPA range will be released at a later date. Charging times are dependent on factors such as outdoor temperature, current battery temperature, charging equipment, battery condition and car condition. *Subject to local availability – offer may differ between individual markets.

Mercedes-Benz EQS Sedan introduces extensive updates for 2025

MERCEDES-BENZ CANADA - Mercedes‑Benz continues to develop the EQS Sedan and its portfolio of all-electric vehicles with new updates and innovations incorporated more quickly than ever before. For 2025 model year, the EQS Sedan introduces numerous upgrades with a new larger battery for increased electric range, refined front fascia featuring a new grille design and Mercedes-Benz standing star on the hood, as well as new standard and optional equipment to enhance comfort for rear passengers. The 2025 Mercedes-Benz EQS Sedan arrives at Canadian dealerships later in 2024.

All 2025 EQS Sedan models benefit from an all-new battery with an increased usable capacity of 118 kWh for improved electric range. In addition, new regenerative braking software enables greater energy recuperation.

Due to the high proportion of recuperation with regenerative braking, the brake discs in the EQS Sedan are used less often during regular driving compared to models with combustion engines. A special function helps maintain the brake system by automatically applying the pads to the discs from time to time.

Modern styling combined with the iconic Mercedes star

A distinguishing feature of Mercedes‑Benz all-electric vehicles is the deep black panel grille, which connects seamlessly with the headlights. The design of the EQS Sedan is now refined with a unique front fascia. The new grille design features flush-mounted chrome slats for an elegant contrast to the deep black surroundings. A new standing star on the hood – unmistakably Mercedes-Benz – and a standard AMG Line bumper provide further visual refinement.

Other exquisite details are also reflected in the interior of the EQS Sedan. Chrome accents now adorn the climate control vents on the B-pillars. The comfort pillows for rear passengers are enhanced with contrast stitching and Nappa leather piping.

Expanded rear comfort features

EQS Sedan models equipped with the optional Pinnacle Trim with Executive Interior Package feature a front passenger seat that can also fold forward to provide additional space for second row occupants, along with a backrest for the rear seat that can be adjusted up to 38 degrees. Rapid heating rear seats, neck and shoulder heating for rear passengers, as well as pneumatic adjustment of the rear seat depth are also included. Another exclusive element is the illuminated trim accents integrated into the back of the front seats.

Enhanced comfort also extends to the standard rear seats in the EQS Sedan. The angle of the backrest for the rear seats can be adjusted from 27 to 36 degrees at the touch of a button, and an additional 5.08 mm (0.2 inches) of foam has been added to the rear seat backrest. The layered design also visually emphasizes the individual comfort for passengers.

Did you know?…

...the MBUX Hyperscreen is standard on the EQS Sedan, as of 2024 model year. Three displays merge almost seamlessly into one another, creating a curved screen band over 55 inches wide.

...the standard heat pump increases climate comfort and efficiency. The waste heat from the electric drive (inverter and electric motor) and high-voltage battery can be used to heat the interior. This significantly reduces the need to utilize battery power for the heater and increases electric range.

...the Disconnect Unit (DCU) in 4MATIC models automatically decouples the electric motor on the front axle depending on the driving situation and the required performance. At low loads, the DCU switches to 4x2 driving mode. The electric motor and transmission on the front axle then come to a standstill, which increases electric range.

...the recuperation level of the EQS Sedan has been increased. The greater deceleration (up to 3 m/s2) means more energy recovered and therefore a greater range. Mercedes‑Benz has also optimized the braking system, starting with the 2024 EQS Sedan, for a better pedal feel thanks to a modified brake force cylinder.

...the EQS Sedan can be easily started and locked with the standard KEYLESS-GO comfort package and Digital Vehicle Key1 with compatible devices2. Key sharing is also possible.

...other models with the EVA 2 fully electric architecture (EQS Sedan, EQS SUV, EQE Sedan, EQE SUV) will also benefit from many of these improvements.

Box fresh: All-new 2025 Nissan Kicks unveiled at Barclays Center in Brooklyn

NISSAN CANADA - Sporting bold shapes and undeniable style that would be as at home in a sneakerhead's collection as in their driveway, Nissan unboxed the all-new 2025 Kicks with an interactive experience in Brooklyn, at the opening rounds of the 2024 NCAA® Men's Basketball Tournament at Barclays Center.

Designed to energize the compact crossover segment and thoughtfully enhance every drive, the all-new Kicks makes its virtual debut outside Barclays Center, where fans will spot a larger-than-life, digital 3D ‘shoebox' featuring the new model. Inside the Barclays Center game attendees can visit the Kicks Unboxing booth, see the car for the first time, and enjoy live music from Kicks Beats DJs, a Kicks Lacing Station with giveaways and much more to thrill basketball fans.

The Kicks Unboxing event is open Friday, March 22 and Sunday, March 24 during game times. Following its debut, the 2025 Nissan Kicks will be on display at the 2024 New York International Auto Show from March 27 through April 7.

"Unboxing the all-new Kicks at Barclays Center places our thrilling new model at the heart of the action as passionate sports fans pour into the arena for the exciting experience of the NCAA® Men's Basketball Tournament," said Marisstella MarinkovicOpens in a new tab., vice president and chief marketing officer, Nissan U.S. "By aligning our brand with consumer passions at pivotal touchpoints, we showcase our products to the right audiences, fostering meaningful connections in the most impactful manner.""

Nissan is an Official Partner of the 2024 March Madness tournament.

Advanced Technology & Value

The 2025 Nissan Kicks features even more available technology and capability to enhance owners' lives, all wrapped up inside an unmistakably bold new design. As Nissan reshapes expectations across vehicle segments, the all-new Kicks introduces a number of technologies which are new to the Kicks as well as a noticeable increase in interior space for passengers and cargo. Outperforms most of the competitors in its segment with higher standard ground clearance and bigger standard cargo space.

The addition of available Intelligent All-Wheel Drive1, a first for Kicks, gives customers more confidence on the road in clear or inclement weather. Kicks also features a new 2.0-liter inline-four engine that delivers more power and more torque, plus a more responsive Xtronic transmission.

Expressive Style

Like the boldly shaped and brightly colored sneakers seen on the court at Barclays Center, Kicks is designed to stand out. It boasts a strong, wide stance and abundant thoughtful details.

Kicks has an equally modern look inside, highlighted by available dual 12.3-inch displays on the dashboard.

Compared to its predecessor, the 2025 Kicks is larger on the outside and roomier inside, with generous cargo space2. And a new available power panoramic sunroof lets in plenty of sunlight, enhancing the spacious interior feel.

Confident Driving

Every Kicks includes standard Nissan Safety Shield® 360Opens in a new tab.3 for added driver reassurance. To keep things connected, it features the convenience of standard wireless Apple CarPlay® and Android Auto™, up to 4 USB Type-C ports and available wireless charging4.

Available ProPILOT AssistOpens in a new tab5 combines steering assistance with Intelligent Cruise Control to help drivers stay centered within their lane. Did someone say road trip?

It adds up to a compelling package that's set to make an impression at Nissan dealers late this summer.

"The all-new Kicks invigorates the small crossover segment with its expressive design, confident driving experience and enhanced technology offering," said Ponz PandikuthiraOpens in a new tab., senior vice president and chief planning officer for Nissan Americas. "With stand-out product changes and class-leading capabilities, Kicks demonstrates how Nissan brings thrill to all vehicle segments in a way that makes every drive better."

Full specifications, features and options can be found in the 2025 Nissan Kicks press kit. Pricing will be announced closer to the on-sale date.

For more information about our products, services and commitment to sustainable mobility, visit nissan.caOpens in a new tab.. You can also follow us on FacebookOpens in a new tab., InstagramOpens in a new tab., XOpens in a new tab. (Formerly Twitter) and LinkedInOpens in a new tab. and see all our latest videos on YouTubeOpens in a new tab..

1. Intelligent All-Wheel Drive cannot prevent collisions or provide enhanced traction in all conditions. Always monitor traffic and weather conditions.
2. Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle.
3. Nissan Safety Shield technologies can't prevent all collisions or warn in all situations.  See Owner's Manual for important safety information.
4. Available on properly equipped vehicles. Use only when safe and legal. Subject to third party service availability. For more information see www.nissanusa.com/connect/legal.
5. ProPILOT Assist cannot prevent collisions. It is the driver's responsibility to be in control of the vehicle at all times. Always monitor traffic conditions and keep both hands on the steering wheel. System operates only when lane markings are detected. Does not function in all weather, traffic and road conditions. System has limited control capability and the driver may need to steer, brake or accelerate at any time to maintain safety. See Owner's Manual for safety information.

 

INEOS Automotive introduces the INEOS Fusilier - One vehicle, two powertrains

2025 INEOS Fusilier

INEOS AUTOMOTIVE - INEOS Automotive has unveiled its brand new 4X4 vehicle, the INEOS Fusilier, following the confirmation of a zero-emission model line in May 2022. The new vehicle will deliver world-class off-road capability, with zero compromise to on-road performance, and offers both zero and low emission options.

 

Unveiled in London by Sir Jim Ratcliffe, it was confirmed that alongside the previously announced all-electric powertrain (BEV), a low emission range-extender electric is in development to ensure the INEOS Fusilier meets the broadest range of global consumer needs while pushing towards decarbonization. The range-extender option consists of a small petrol engine that powers a generator to maintain the charge level of the battery for when external charging isn’t available. Confirmation of the alternative powertrain details and launch timings are expected by autumn 2024.

 

Sir Jim Ratcliffe, Chairman of INEOS says, “As we developed this vehicle, we quickly concluded that in order to move towards decarbonization but continue making cars that consumers want to drive, we need a mix of powertrain technologies. BEVs are perfect for certain uses: shorter trips and urban deliveries, but industry and governments need to have realistic expectations around other technologies that can help accelerate the necessary pace of change. That is the reason we are offering an additional powertrain for the Fusilier, one that dramatically reduces emissions but has the range and refuelling capabilities needed.”

 

Developed in conjunction with industry-leading automotive supplier, Magna, which will also manufacture the vehicle in its facility in Graz, Austria, the INEOS Fusilier will represent a unique proposition for customers. Building on the Grenadier’s DNA with a modern direction and distinctive identity, the new 4X4 will be slightly shorter in length and slightly lower in height. It will be built on a bespoke skateboard platform with a steel top hat and underbody, and aluminum doors and closures.

 

INEOS partnered with Magna on the development of the Grenadier station wagon and Quartermaster pick-up. As one of the world’s largest automotive suppliers and independent contract manufacturers, Magna produces a number of conventional ICE, hybrid and electric vehicles for various automakers. Part of the development process for the INEOS Fusilier will include a rigorous testing program on Austria's Schöckl mountain, close to Magna's complete vehicle assembly facility in Graz.

 

Lynn Calder, CEO of INEOS Automotive, comments, “Announcing our third model line is another significant milestone for INEOS Automotive, cementing our intent as an automotive manufacturer – like our full vehicle line-up, we are here for the long-haul.”

 

Demonstrating its wider commitment to future decarbonization, INEOS Automotive also unveiled a Grenadier Hydrogen Fuel Cell Technology Demonstrator at the Goodwood Festival of Speed in July 2023. The Demonstrator proves that the technology for a hydrogen-powered 4X4 is capable and ready for production, but the refueling infrastructure needs to be in place before it is commercially viable.  

Genesis Canada launches new brand platform at Canadian International Auto Show

2025 Genesis GV80

GENESIS CANADA - Genesis Motors Canada launched its new brand platform, “Centred Around You”, this morning during a press conference at the Canadian International Auto Show. Along with the unveiling of the first-ever 2025 GV80 Coupe, Genesis debuted the next chapter of its Canadian growth strategy. The platform leverages the brand’s unique Canadian business model and many key differentiators that benefit guests and owners who are at the centre of all it does.

Through messaging and imagery that illuminate the brand’s business processes and key differentiators, Genesis Canada aims to highlight what makes it stand out – a unique business model as well as a frictionless acquisition and effortless ownership experience.

A relative newcomer to the automotive industry, Genesis made waves in 2016 when it launched in Canada with an innovative and unique business model. Working with the most effective and entrepreneurial retailers across the country, it developed agency partnerships with a network of 30 distributors in key markets.

“With a strong foundation built on guest enthusiasm and referrals, Genesis Canada is now ready to take the bold move to introduce itself and its brand promise to the general population of Canada,” says Eric Marshall, director, Genesis Motors Canada. “We are evolving the common understanding that Genesis is a traditional car company to a brand that offers a guest-centric lifestyle experience for its owners.”

Offering online ordering and direct sales with transparent, all-inclusive pricing, the Genesis at Home model allowed for guests to arrange test drives, vehicle delivery and complimentary scheduled maintenance paired with valet services, promising unprecedented flexibility and demonstrating respect for their time. 

Exceptional Products, Guest-Focused Experiences
Initially launching with two luxury sedans (G80 and G90), the product lineup has grown in recent years to include three sedans, three SUVs, and the launch of three full EVs in just the last two years. As accolades and sales continue to increase, distributors have increased their investment in the brand by constructing physical GRX (Genesis Retail Experience) centres. This new omni-channel approach means that guests have the ability to facilitate any portion of the acquisition and ownership journey at a modern Genesis showroom or a convenient location of their choosing, such as home or place of work. From online vehicle configuration and ordering, trade-in appraisal, credit application, and scheduling of an at-home delivery, the entire journey can be completed through Genesis.ca.  

More Than Words
“Centred Around You” is more than a tagline or slogan; it is a way of thinking, speaking and doing business. “Son-Nim” is a Korean term rooted within the culture that means Honoured Guest. This concept has been wholly integrated into the evolution of our business processes, training and certification programs

This led Genesis Motors Canada to be the first automotive manufacturer in the world to be In Partnership with Forbes Travel Guide. Distributor team members are trained and evaluated by the global authority on hospitality. That endeavour to have luxury automotive retail and service mirror the hospitality experienced staying at five-star hotels, dining at top-rated restaurants, and business class travel. Those that receive the In Partnership with Forbes Travel Guide certification have proven that they deliver these elevated levels of hospitality.

“This campaign was developed to distinguish Genesis in the Canadian market,” says Genesis Motors Canada Marketing Manager Ryan Erdelyi. “This comes through in the offering itself, but also the way in which we’ll deliver it – with imagery, storytelling, and music that are driven by high-quality lifestyle-inspired photography to show the ways in which our brand attributes enhance the lives of owners.”

This connection between design, language, and product is working for Genesis, leading to an uptick in recognition. Starting with aspirational products and a resonant message is the first step toward its success. This evolution in messaging focuses on the following truth: “At Genesis, you are our honoured guest, at the centre of everything we do and everything we make.” 

Genesis is carving out its own niche within the luxury automotive space where small touches and attention to detail can stand out and make a big impression.

Elegance Meets Tech in the New Lincoln Aviator

LINCOLN CANADA - The new 2025 Lincoln Aviator^® SUV combines elevated design and connected experiences including the all-new Lincoln Digital Experience and BlueCruise¹ hands-free highway driving technology, available on Aviator for the first time. 

Lincoln enhances its popular three-row SUV by showcasing the brand's evolved design language and focusing on signature features and connected experiences. The 2025 Aviator now wears a bold new face, with an updated grille, headlamps and sequentially animated daytime running lamp light strips – all contributing to the vehicle’s confident and commanding stance. 

 

Aviator helped evolve the Lincoln lineup when it was introduced in 2019 with elegant and dynamic styling, attracting new clients to the brand.

 

“With the new Aviator, technology takes an even larger role in helping create a relaxing, luxurious space that our clients have come to appreciate and expect from Lincoln. With advanced, connected features like the Lincoln Digital Experience and BlueCruise hands-free driving technology, we are creating a new, digital sanctuary on the road.” – Heidi Shaffer, director, Lincoln 

 

Connected Sanctuary 

Aviator brings together thoughtful design, attention to detail and new connected technologies. 

 

Effortless Experiences 

Lincoln Digital Experience and hands-free highway driving with available Lincoln BlueCruise¹ hands-free highway driving technology elevate life’s journeys. 

  

Enhance your drive  

The all-new Lincoln Digital Experience enables clients to access their favourite apps and services from Google and Amazon through the new integrated native experience², as well as with Apple CarPlay^® powered by iPhone, and Android Auto™ using a compatible Android™ device³. 

 

From the moment clients enter their Aviator, it becomes a personalized experience, with their favourite apps and content easily displayed front and centre to help make time behind the wheel more enjoyable, even when parked. Plus, Aviator features an easy-to-control and larger 13.2-inch touchscreen over the center stack and a new 12.4-inch digital cluster screen. 

 

Designed to prioritize the use of voice, customers can select either the Google Assistant or Alexa in-vehicle controls to set in-vehicle temperature, search information, find and set a destination and request a specific broadcast or satellite radio station. They can also help with making calls, sending texts, setting a meeting, or controlling connected home devices. When using CarPlay, Siri voice control is specially designed for driving scenarios, like announcing or making calls, responding to messages using just voice, playing music, or sharing an ETA while navigating with Apple Maps. 

 

 

Getting around town is simple, using integrated Google Maps for real-time traffic, road conditions, dynamic and eco-friendly routes and points of interest, it is also displayed on both the touchscreen and the digital cluster.  

  

The Lincoln Digital Experience connects to the client’s digital life to make the cabin more personalized. Clients can enjoy streaming music, audiobooks, and podcasts using entertainment apps downloaded on Google Play, including Spotify, Amazon Music, Audible, and iHeartRadio, as well as embedded SiriusXM⁴ with 360L for a personalized listening experience so they are always available in the vehicle, regardless of whether a smartphone is connected in the vehicle. 

 

While parked, clients can surf the web using the available Vivaldi Browser app – as well asChrome coming soon in Beta– including a Bluetooth-connected keyboard to make typing easier. Clients can also watch videos and stream their favourite movies when parked with apps such as YouTube, Prime Video and more to stay entertained. To stay productive on the go and never miss a work call, clients can stay connected with leading video conferencing apps coming soon, which enable audio access while driving and display the incoming video feed of participants while parked. 

 

5G wireless technology⁵ brings incredibly fast connectivity and with a Lincoln Premium Connectivity plan, it will provide the best possible in-vehicle experience. It is also designed to enable more new apps and services in the future thanks to over-the-air software update capability, which will help make the Aviator better over time. 

 

Aviator comes standard with Lincoln Co-Pilot 360^® 2.1⁶, a suite of driver-assist features that includes Evasive Steering Assist, Lane-Keeping System with Blind Spot Information System, and Lincoln Co-Pilot360 2.1 Vision, which includes a 360-degree camera, front and rear parking sensors, and Reverse Brake Assist. 

 

Other convenience features include the wireless charging pad for compatible mobile phones newly located in the front-row center media bin, making it easier for our clients to stay charged.⁷ Multiple power outlets and USB capability in all three rows keep occupants connected wherever the journey may take them. 

 

Hands-free highway driving  

Aviator clients will be able to experience the ease of hands-free highway driving with BlueCruise. With BlueCruise assisting with the braking, accelerating and steering, it takes sanctuary to a whole new level, helping reduce some of the stress of driving whether it is a daily commute or a long road trip, allowing clients to arrive to their destination more energized.  

 

The system includes features such as Lane Change Assist, allowing a driver to switch lanes hands-free with the tap of the turn signal when the path is clear and In-Lane Repositioning, which helps provide more space by subtly shifting away from vehicles in adjacent lanes. 

 

A feature for the first time on Aviator, BlueCruise is standard on all models with four years of hands-free highway driving at vehicle purchase. With the addition of Aviator, BlueCruise is now available across the entire Lincoln portfolio.  

 

A new level of sophistication 

The 2025 Aviator wears a powerful and confident new face, with an updated contoured mesh grille inspired by the Lincoln logo. The grille has been raised slightly so that its top edge aligns with the newly designed LED headlamps.  

 

The headlamps and daytime running lamp strips accentuate the width of the vehicle, fronted by the Lincoln Star^™ at the centre of the grille. The light strips use sequential animations to welcome an Aviator owner via Lincoln Embrace as they approach the vehicle and reverses the lighting sequence to put the vehicle to sleep when it is powered off. 

 

The Illumination Package, now standard on Reserve, includes an illuminated Lincoln star on the grille, adaptive pixel LED headlamps, speed dependent lighting, adaptive bending lighting, and Lincoln dynamic signature lighting with LED daytime running lamps. 

  

“The new Aviator looks more planted with a more dynamic presence than ever before. The changes we made to our signature grille shows our laser-focus on details and design that pulls you in. And with our new lighting features which we call ‘jewelry,’ the Lincoln star comes to life and immediately catches your attention.” – Kemal Curic, design director, Lincoln 

 

More personalization and choice 

The new Jet Appearance Package, available on all trims, features 22-inch black aluminum wheelsall-season tires and black exterior accents such as grille insert, fender and door badging, front and rear door spears, window surrounds and roof rack side rails. Body colour elements include lower front and rear fascia, door cladding and wheel lips.  

 

Aviator Reserve models will offer four new interior colour schemes: Onyx, Light Space Grey, Harvest Bronze with Onyx accents, and Hot Chocolate with Onyx accents. 

 

New wheel design

Also new for 2025 is an available 22-inch Ebony Black bright machined aluminum wheel with gloss black-painted pockets and centre cap. 

 

An immersive audio experience 

The true experience of Aviator is leaving the day-to-day pressures behind and entering a soothing sanctuary. The vehicle’s spacious, airy cabin accentuates horizontal lines, minimizing visual clutter and offering a relaxing ambiance. 

 

Aviator will continue to offer the available Revel^® Ultima 3D Audio System, which features 28 speakers that envelop each occupant in rich, precise, and multidimensional sound. Paired with the available 30-Way Perfect Position Front Seats, Aviator creates a premium, concert-like experience on the road. Second-row passengers now have the power to control sound with the rear audio control screen. 

Luxury comes standard 

More of the features that Aviator clients have said they value are now standard on the 2025 model. Standard features include: 

• BlueCruise hands-free highway driving for four years 
• All-new Lincoln Digital Experience 
• Lincoln Connected Service for one year 
• Lincoln Co-Pilot 360^® 2.1 driver-assist features 
• Auto Air Refresh 
• Illumination PackagePanoramic Vista Roof 
• Advanced Head-Up Display
• Revel Audio System (14 speakers)
• Power, heated steering wheel 
• Premium leather first- and second row seating surfaces
• Heated, ventilated first-row seats 
• Wireless phone charging 
• Phone as a Key 
• 21-inch wheels 
• Adaptive Suspension 
• Class III Trailer Tow Package 

 

Confident discovery 

Based on rear-wheel-drive architecture – with standard Intelligent Four-Wheel Drive, Aviator offers a compelling combination of responsive performance and capability. 

 

The standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift^® automatic transmission, delivers 400 horsepower and 415 ft.-lbs. of torque⁹ for effortless acceleration and performance – the highest standard horsepower and torque in its class.¹⁰ Aviator also has an available Air Glide Suspension which offers a more comfortable and smooth riding experience. 

  

The 2025 Lincoln Aviator, assembled at Chicago Assembly Plant¹¹, will be available this summer. Ordering for the new Aviator is now open; clients can visit www.lincolncanada.com for more information.  

 

¹Available feature. Lincoln BlueCruise requires a Connected Services plan, Lincoln Way app, and modem activation. Equipped Lincoln vehicles come with either a complimentary trial period or an included BlueCruise Connected Service plan duration, after which purchase is required. See your Lincoln retailer for more details. BlueCruise driver-assist features are supplemental and do not replace safe driving or driver’s attention, judgement and need to control the vehicle. Only remove hands in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations. 

²Requires phone with active data service and compatible software. Lincoln Digital Experience does not control third-party products while in use. Third parties are solely responsible for their respective functionality.  

³Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Eligible 2025 model-year vehicles receive complimentary access to three years of Alexa Built-in and one-year of Lincoln Premium Connectivity connected service plan enabling Google Maps, which begins on the New Warranty start date. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. 

⁴SiriusXM trial subscription will stop at the end of the trial period. Trial is non-transferable. If you do not wish to enjoy your trial, cancel by calling the number below. Service subject to the SiriusXM Customer Agreement and Privacy Policy; visit www.siriusxm.ca for full terms and how to cancel, which includes online methods or calling 1-888-539-7474. Services, content and features are subject to change. Visit listenercare.siriusxm.ca for most current service area information. Radio features, content, and display may vary by vehicle. Some features may not be available while driving.

⁵Connected service and features depend on Bell network availability and compatible plan. 5G may not be available everywhere. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspots. Available Wi-Fi hotspot requires separate Bell subscription.

⁶Driver-assist features are supplemental and do not replace driver’s attention, judgement and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.  

⁷Available Qi wireless charging may not be compatible with all mobile phones.  

⁸Extra-cost colour options.  

⁹Horsepower and torque ratings based on premium fuel per SAE J1349 standard. Your results may vary. Horsepower and torque are independent attributes and may not be achieved simultaneously. 

¹⁰Class is Large Crossover Premium Utility.  

¹¹Assembled in the USA with domestic and foreign parts.  

 

Revel is a trademark of Harman International Industries, Incorporated. 

Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries and regions. 

Android Auto, Google Assistant, Google Maps and Google Play are trademarks of Google LLC. 

Wi-Fi is a registered trademark of Wi-Fi Alliance^® 

Spotify trademarks are the sole property of Spotify or its licensors 

Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates