Polestar 4 wins Car of the Year and Design Car of the Year in South Korea

2025 Polestar 4

POLESTAR - Polestar 4 has won `Car of the Year´ (COTY) in South Korea. The annual award, presented by Joongang Ilbo, is an acclaimed industry award decided by an all-Korean expert jury of journalists, designers, professors, and researchers.

 

In statements from the jury, the Polestar 4 is recognised for its performance, safety and design.

 

Jury member and broadcaster Kim Jin-pyo, said: “After evaluating a total of 15 new cars from 13 brands, the Polestar 4 has won the top award. Among the candidate vehicles, it stands out the most in terms of exterior design and performance.”

 

The head judge, Jung Seung-ryeol, President of Kookmin University, said, “It well reflects the feel of a European SUV, and has shown performance beyond expectations in driving performance and safety.”

 

The COTY award is presented at the annual Car of the Year Awards on March 14 in Seoul, South Korea.

 

Michael Lohscheller, Polestar CEO, says, “Winning Car of the Year in South Korea, one of the world’s most advanced EV markets, is a great achievement for Polestar. The award also shows how well the innovative, luxury and modern Polestar 4 has been received in South Korea since launch last year. We’re looking forward to producing the Polestar 4 in Busan later this year.”

 

The COTY announcement happens less than a week after Polestar 4 was voted as Design Car of the year in South Korea by Automotive Writer Association of Korea (AWAK). The award was determined through an evaluation of 35 car models from 2024, by a panel of expert automotive journalists.

 

Subum Lee, Polestar 4 Lead exterior designer from South Korea, says “Polestar 4 is designed with Polestar´s three core values in mind: Pure, Progressive, and Performance”, “innovation lies not only in novelty, but in seeing things from a different perspective, such as designing it without a rear window to create more rear interior space. I am very pleased that with this award, the unique and bold design of Polestar 4 is being recognized within the automotive industry."

 

Other recent awards for Polestar 4 include `Executive Car´ in UK Car of the Year Awards and `Luxury Car of the Year´ under $100,000 by Drive.com.au in Australia.

 

Polestar 4 production is planned to begin in Busan, South Korea, in 2025.

Scenic E-Tech electric, finalist for Car of the Year 2024

RENAULT - Renault is proud to reach the final of the European Car of the Year 2024 award. After Austral in 2022 and Megane E-Tech electric in 2021, it is now the turn of Scenic E-Tech electric to be one of the seven finalists. The jury consists of 59 journalists from 22 countries who have carefully assessed 28 models to create a final shortlist of just seven. The winner will be revealed on Monday, February 26th at the Geneva Motor show.

Renault has been writing the Scenic story for 27 years. It was born in 1996 and revolutionised the market by becoming the first compact MPV in European automotive history. The first generation of Scenic won the prestigious Car of the Year award in 1997.

Today it features an all-electric powertrain and is redefining C-segment cars for families, beckoning them to travel while keeping its pioneering and family-friendly DNA. Scenic was designed to be the household’s main car, suitable for long journeys, weekends, as well as holidays. With this fifth generation, Scenic has reinvented itself while retaining its innovative genes, positioning itself as the full electric family vehicle that meets all the needs of a family. Both compact (4.47m) for city driving and roomy for longer journeys, it offers a range of 625 kilometres (WLTP).

Renault has been committed to democratizing and making electric mobility accessible to all for over ten years. Scenic E-Tech blends seamlessly into the brand strategic plan: it is a sustainably designed electric car, brimming with useful and intuitive technology. Building on the success of ZOE, Renault is extending its offer on the C-segment with Megane E-Tech electric and Scenic. They are two key models which could accelerate the uptake of full electric models and continue to establish Renault as a leader in the new era of sustainable mobility.