2024/03/26

Genesis unveils Neolun and GV60 Magma concepts, showcasing futher evolution of the brand

Genesis Neolun concept

GENESIS CANADA - 
Genesis unveiled two new concept vehicles and officially launched a high-performance program at Genesis House New York, marking a critical milestone in the brand’s evolution.

As the brand’s first full-size electric SUV concept, the Genesis Neolun Concept embodies the ultimate Genesis hospitality behind the wheel with an array of state-of-the-art technological features. The Genesis GV60 Magma Concept, within the wider Genesis Magma program, redefines the boundaries of performance and luxury, delivering an experience that ignites passion and exhilaration with every ride.

Neolun: Futuristic Innovation Meets Warmth of Korean Hospitality

The name “Neolun” is derived from the Greek “neo,” or new, and the Latin “luna,” which means moon. Together, it encapsulates Genesis’ technological innovation that exceeds conventional standards and sets forth the brand’s vision for the future.

“The Neolun Concept was inspired by Korea’s iconic moon-shaped porcelain jars,” said Genesis Chief Creative Officer Luc Donckerwolke. “It’s the epitome of timeless design and sophisticated craftsmanship.”

The Neolun Concept’s exterior revolves around the principle of “reductive design” — characterized by clean, refined lines that deliberately eliminate any unnecessary details.

The most prominent exterior feature are the distinctive coach doors, without any B-pillars connecting the vehicle’s body and roof. Compared to conventional vehicle structures, this layout provides a much more open interior space and maximizes convenient passenger access. Development of the B-pillarless coach doors has reached a level where its application to production vehicles is now feasible.

The electric side steps are automatically deployed when the doors open, making it easier for passengers to step in and out of the vehicle. When the doors close, the side steps integrate back into the vehicle to maintain a seamless exterior design.

The body-integrated lighting seamlessly blends with the vehicle’s front and rear design, conveying strength and grandeur. In line with reductive design, the centre high-mounted brake light is incorporated within an intricately detailed perforated pattern. The pop-up type roof rack accentuates the SUV identity of the Neolun Concept while harmonizing with the vehicle’s sleek body line.

The Neolun Concept stands out with a captivating two-tone scheme called “Midnight Black” and “Majestic Blue,” which takes after Korea’s serene night sky and enhances the vehicle’s elegant design.

Inside, the Neolun Concept’s cabin represents a modern reinterpretation of Korea’s distinct hospitality culture. From the moment passengers enter through the B-pillarless coach doors, they are greeted by a spacious cabin that accentuates comfort and relaxation.

Inspired by Korea’s traditional “ondol,” the innovative solution allows for efficient radiant heating throughout the vehicle, with films applied to the dashboard, door trims, floor, seatbacks and console sides. Ondol is a Korean heating method that utilizes direct heat transfer underneath the floor to provide warmth, often found in traditional and modern homes throughout the country.

The swiveling function of the front-row seats maximizes space and practicality for passengers, as the large adjustable display screen and the flexible display that unfolds from the rear-seat headliner offer a sensory-stimulating experience.

The cashmere in the shade of “Royal Indigo” blends seamlessly with the vintage-inspired “Purple Silk” leather, which has been naturally dyed with organic pigments, setting a deeply relaxing mood. Completing the luxurious finish is the dark-coloured real wood floor.

The Neolun Concept’s sound system features an advanced “sound architecture” that optimally places tweeters, mid-range speakers, woofers and subwoofers for an immersive audio experience. Each speaker is strategically positioned to create a concert hall-like feel, ensuring that passengers enjoy unparalleled sound quality. As the speakers are activated, the crystal sphere at the front, designed to create an emotional connection between the driver and the vehicle, rotates into a tweeter.

Genesis GV60 Magma concept

Magma: High-Performance Meets Driving Fun

The Magma program adds a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance vehicles. Genesis ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximizing both aesthetics and performance. Revealed for the first time, the GV60 Magma Concept will be among the Genesis Magma program models headed for production.

“Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis,” said Donckerwolke. “The brand will continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond, prioritizing the driving experience to kindle the joy of sporty driving with effortless comfort.”

The GV60 Magma Concept elevates the design and performance of the existing GV60, Genesis’ first dedicated EV model, with improved battery and motor technology. The concept car is the first step toward creating a deeper emotional connection between the driver and the vehicle.

The GV60 Magma Concept’s exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during spirited driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower centre of gravity

At the front, a wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while the air curtains enhance the car’s aerodynamic efficiency. Three stamped holes above the main air intake, inspired by the GV80 Coupe Concept and the G80 Magma Special, provide additional cooling. Added canards assist in generating downforce on the front axle.

The enlarged fenders with integrated outlets help reduce kinetic energy and improve cooling for the brakes. The titanium-coloured flow-formed 21-inch wheels feature integrated aero discs, which also help cool the brakes. On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity.

The GV60 Magma Concept’s distinctive exterior design extends into the luxurious and sporty interior. Highlights include bucket seats with body-colored seatbacks, upholstered in nappa and suede leather, featuring double-diamond stitching patterns in Magma’s iconic orange colour and titanium grey.

“The GV60 Magma Concept will deliver ample power, instilling customers with the confidence to drive with pure excitement and exhilaration,” said Donckerwolke.

Displayed alongside the GV60 Magma Concept at Genesis House New York were the three other vehicles in the Magma program: GV80 Coupe Concept, G80 Magma Special and X Gran Berlinetta Concept.

Unveiled for the first time in April 2023, the GV80 Coupe Concept is Genesis’ first coupe SUV, and the first Genesis vehicle to have been presented in the Magma colour. It was the vision for the production GV80 Coupe, launched last November.

A select number of partner companies with expertise in high-performance vehicles have come together to develop the G80 Magma Special, an enhanced version of the G80 with improved driving performance. The G80 Magma Special will be exclusively available in the Middle East.

Revealed last December in Barcelona, Spain, the X Gran Berlinetta Concept is the ultimate expression of the brand’s high-performance design potential.

Racing legend Jacky Ickx, who was appointed Genesis Brand Partner in February, said during the event that he looks forward to lending his expertise to the Magma program, adding that he has always admired Genesis for its cultured elegance and design aesthetics.

The GV60 Magma Concept, G80 Magma Special, X Gran Berlinetta Concept and Neolun Concept will be displayed alongside other Genesis production models at the 2024 New York International Auto Show, slated to open to the public on March 29th at the Jacob K. Javits Convention Center.

2024/03/25

Box fresh: All-new 2025 Nissan Kicks unveiled at Barclays Center in Brooklyn


NISSAN CANADA - 
Sporting bold shapes and undeniable style that would be as at home in a sneakerhead's collection as in their driveway, Nissan unboxed the all-new 2025 Kicks with an interactive experience in Brooklyn, at the opening rounds of the 2024 NCAA® Men's Basketball Tournament at Barclays Center.

Designed to energize the compact crossover segment and thoughtfully enhance every drive, the all-new Kicks makes its virtual debut outside Barclays Center, where fans will spot a larger-than-life, digital 3D ‘shoebox' featuring the new model. Inside the Barclays Center game attendees can visit the Kicks Unboxing booth, see the car for the first time, and enjoy live music from Kicks Beats DJs, a Kicks Lacing Station with giveaways and much more to thrill basketball fans.

The Kicks Unboxing event is open Friday, March 22 and Sunday, March 24 during game times. Following its debut, the 2025 Nissan Kicks will be on display at the 2024 New York International Auto Show from March 27 through April 7.

"Unboxing the all-new Kicks at Barclays Center places our thrilling new model at the heart of the action as passionate sports fans pour into the arena for the exciting experience of the NCAA® Men's Basketball Tournament," said Marisstella MarinkovicOpens in a new tab., vice president and chief marketing officer, Nissan U.S. "By aligning our brand with consumer passions at pivotal touchpoints, we showcase our products to the right audiences, fostering meaningful connections in the most impactful manner.""

Nissan is an Official Partner of the 2024 March Madness tournament.

Advanced Technology & Value

The 2025 Nissan Kicks features even more available technology and capability to enhance owners' lives, all wrapped up inside an unmistakably bold new design. As Nissan reshapes expectations across vehicle segments, the all-new Kicks introduces a number of technologies which are new to the Kicks as well as a noticeable increase in interior space for passengers and cargo. Outperforms most of the competitors in its segment with higher standard ground clearance and bigger standard cargo space.

The addition of available Intelligent All-Wheel Drive1, a first for Kicks, gives customers more confidence on the road in clear or inclement weather. Kicks also features a new 2.0-liter inline-four engine that delivers more power and more torque, plus a more responsive Xtronic transmission.

Expressive Style

Like the boldly shaped and brightly colored sneakers seen on the court at Barclays Center, Kicks is designed to stand out. It boasts a strong, wide stance and abundant thoughtful details.

Kicks has an equally modern look inside, highlighted by available dual 12.3-inch displays on the dashboard.

Compared to its predecessor, the 2025 Kicks is larger on the outside and roomier inside, with generous cargo space2. And a new available power panoramic sunroof lets in plenty of sunlight, enhancing the spacious interior feel.

Confident Driving

Every Kicks includes standard Nissan Safety Shield® 360Opens in a new tab.3 for added driver reassurance. To keep things connected, it features the convenience of standard wireless Apple CarPlay® and Android Auto™, up to 4 USB Type-C ports and available wireless charging4.

Available ProPILOT AssistOpens in a new tab5 combines steering assistance with Intelligent Cruise Control to help drivers stay centered within their lane. Did someone say road trip?

It adds up to a compelling package that's set to make an impression at Nissan dealers late this summer.

"The all-new Kicks invigorates the small crossover segment with its expressive design, confident driving experience and enhanced technology offering," said Ponz PandikuthiraOpens in a new tab., senior vice president and chief planning officer for Nissan Americas. "With stand-out product changes and class-leading capabilities, Kicks demonstrates how Nissan brings thrill to all vehicle segments in a way that makes every drive better."

Full specifications, features and options can be found in the 2025 Nissan Kicks press kit. Pricing will be announced closer to the on-sale date.

For more information about our products, services and commitment to sustainable mobility, visit nissan.caOpens in a new tab.. You can also follow us on FacebookOpens in a new tab.InstagramOpens in a new tab.XOpens in a new tab. (Formerly Twitter) and LinkedInOpens in a new tab. and see all our latest videos on YouTubeOpens in a new tab..


  1. Intelligent All-Wheel Drive cannot prevent collisions or provide enhanced traction in all conditions. Always monitor traffic and weather conditions.
  2. Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle.
  3. Nissan Safety Shield technologies can't prevent all collisions or warn in all situations.  See Owner's Manual for important safety information.
  4. Available on properly equipped vehicles. Use only when safe and legal. Subject to third party service availability. For more information see www.nissanusa.com/connect/legal.
  5. ProPILOT Assist cannot prevent collisions. It is the driver's responsibility to be in control of the vehicle at all times. Always monitor traffic conditions and keep both hands on the steering wheel. System operates only when lane markings are detected. Does not function in all weather, traffic and road conditions. System has limited control capability and the driver may need to steer, brake or accelerate at any time to maintain safety. See Owner's Manual for safety information.