Mercedes-Benz Canada reports full-year 2023 sales results

 

MERCEDES-BENZ CANADA - Mercedes-Benz Canada and its national dealer network announced 2023 sales results. The company delivered a total of 35,949 passenger vehicles (29,017) and vans (6,932) in 2023 (+4.8% compared to 2022 sales).

This number included 3,233 all-electric vehicles (11.1% of passenger cars retailed), representing exponential growth year-over-year in the segment as Mercedes-Benz continues the charge into the electric future with an expanded portfolio of dynamic all-electric vehicles.

Sales were also bolstered by Mercedes-Benz specialty brands such as Mercedes-Maybach, which saw +147% growth compared to 2022, and strong continued demand for Mercedes-AMG, approximately one-in-five passenger vehicles delivered in Canada this year was a Mercedes-AMG.

2023: Year in Review

Of the 29,017 passenger vehicles retailed in 2023, 21,292 were SUVs (73%) and 7,725 were passenger cars (27%). This mix remains consistent with 2022 where SUVs made up 75% of sales and passenger cars the remaining 25%. Growth leaders in the SUV segment were the sporty GLA SUV (+23.4% compared to 2022) and versatile GLB SUV (+14.3% compared to 2022). On the passenger car side, growth leaders were the dynamic CLA Coupe (+133% compared to 2022), and the classic, and long-time standout, C-Class (Sedan, Cabriolet, and Coupe) (+68.3% compared to 2022). The strong performance of passenger vehicles in 2023 underscores a continued interest in luxurious and sporty sedans and coupes, as Mercedes-Benz plans to introduce the all-new Mercedes-Benz E-Class Sedan and Mercedes-Benz CLE Coupe in 2024.

In 2023, customers responded positively to the introduction of additional all-electric vehicles from Mercedes-Benz to the Canadian portfolio, with strong sales delivered throughout the lineup, including the EQS SUV, EQE SUV and EQB SUV. In total, Mercedes-Benz retailed 3,233 all-electric vehicles (+516% compared to 2022), representing 11.1% of all passenger cars and SUVs.

In 2023, Mercedes-Benz Canada's Pre-Owned division delivered a total of 14,181 pre-owned units. Of those total sales 13,767 were certified pre-owned (CPO) units, for a high 2023 CPO penetration rate of 97%.

In 2023, Mercedes-Benz Vans delivered an exceptional performance and significant year-over-year growth, retailing 6,932 vehicles (+19% compared to 2022). 

Q4 2023 Results

Overall customer demand was strong throughout the calendar year, with momentum building in the second half, particularly Q4.  In Q4 2023, the company retailed 8,285 passenger vehicles and vans (+22.9% compared to Q4 2022). This number included 1,325 all-electric vehicles, setting yet another quarterly benchmark for EV sales.

This record quarter for all-electric vehicle sales was propelled by all-electric SUVs from Mercedes-Benz, led by the EQE SUV (612 units retailed), EQS SUV (251 units retailed), and EQB SUV (283 units retailed). The EQB SUV was the overall growth leader in Q4 2023 (+644.7% compared to Q4 2022).

In Q4 2023, Mercedes-Benz Canada retailed 6,684 passenger cars and luxury light trucks. This total included 5,011 SUVs (74.9% of total sales) and 1,673 passenger cars (25.1% of total sales). On the luxury light truck side, the GLE SUV (SUV and SUV Coupe combined) led in overall sales volume with 1,174 units retailed this quarter (+9.5% compared to Q4 2022).

On the passenger car side, the sporty CLA Coupe led in overall sales volume with 512 units retailed (+179.8% compared to Q4 2022). High volumes came from the consistently popular C-Class (+16.6% compared to Q4 2022) and the sophisticated and luxurious E-Class (+30.5% compared to Q4 2022).

In Q4 2023, Mercedes-Benz Canada's Pre-Owned division showed strong growth with 3.312 total pre-owned units delivered. Of those total sales 3,208 were certified pre-owned (CPO) units, for an impressive Q4 2023 CPO penetration rate of 96.8%.

Mercedes-Benz Vans Canada finished the year with very strong growth, retailing 1,601 units in Q4 2023 (+58.5% compared to Q4 2022), of which 1,526 were Sprinter Vans (+70.3% compared to Q4 2022).

"We are proud to offer a portfolio that boasts industry leading performance, luxury, and innovation, and encouraged to see that consumers continue to respond enthusiastically," said Andreas Tetzloff, CEO, Mercedes-Benz Canada. "Congratulations to our national dealer network on an incredible year. I'm confident we can continue to build on this positive momentum in 2024 as we look forward to introducing several exciting vehicles to the line-up, such as the highly anticipated eSprinter Van, the sophisticated all-new E-Class Sedan, the dynamic Mercedes-AMG GT Coupe, and the exciting all-new Mercedes-Benz CLE Coupe and Cabriolet."

SALES	Q4			Year-End Totals
	2023	2022	%	2023	2022	%
Mercedes-Benz Vehicles	6,684	5,729	+16.7	29,017	28,490	+1.8
Mercedes-Benz Vans	1,601	1,010	+58.5	6,932	5,826	+19.0
TOTAL	8,285	6,739	+22.9	35,949	34,316	+4.8

Nissan Group Reports Fourth Quarter and Annual Sales for 2023

NISSAN CANADA -  Nissan Group announced total Canadian fourth quarter (October-December) sales for the calendar year 2023 of 21,149 units, an increase of 27.11 per cent versus the prior year. The group also reported total Canadian sales of 91,378 units, an increase of 19.59 per cent versus the prior year.

The Nissan division reported total Canadian sales of 19,839 vehicles sold in the fourth quarter, an increase of 30.89 per cent versus the prior year. 
The INFINITI division reported total Canadian sales of 1,310 vehicles sold in the fourth quarter, a decrease of 11.54 per cent versus the prior year. 

Nissan Division fourth quarter 2023 highlights:

• The Nissan Rogue sold 6,942 units in the fourth quarter, an increase of 21.2 per cent versus 2022.
• The Nissan Kicks sold 3,031 in the fourth quarter, an increase of 97.3 per cent versus 2022. 
• The Nissan Qashqai sold 4,636 units in the fourth quarter, an increase of 132.4 per cent versus 2022.

INFINITI fourth quarter 2023 highlights:

• The QX80 sold 229 units, an increase of 13.9 per cent versus the prior year.  
• The Q50 sold 127 units in the fourth quarter, an increase of 46.0 per cent versus the prior year.

Nissan Division 2023 year-end highlights:

• The Nissan division reported total Canadian sales of 85,170 vehicles sold, an increase of 20.02 per cent versus 2022.
•  The Nissan Rogue sold 26,665 units this calendar year, an increase of 32.4 per cent compared to the previous year.
• The Nissan Qashqai reported total calendar year sales of 12,942 units, an overall increase of 21.7 per cent compared to 2022.
• The Nissan Kicks reported total calendar year sales of 13,621 units, an overall increase of 3.9 per cent compared to 2022.
• The Nissan Pathfinder sold 6,773 units in the calendar year, an increase of 41.8 per cent versus the previous year.
• The Nissan ARIYA sold 1,810 units in the calendar year.
• The Nissan LEAF™ reported total calendar year sales of 2,002 units, an overall increase of 29 per cent versus the previous year.

INFINITI 2023 year-end highlights:

• The INFINITI division reported total Canadian sales of 6,208 vehicles sold, an increase of 14 per cent versus 2022.
• The QX60 sold 3,245 units in the calendar year, an increase of 46.4 per cent versus 2022.
• The QX80 reported a 2023 calendar year sale of 841 units, an overall increase of 39.5 per cent versus sales in 2022.

	2023	2022	% Change
Total Fourth Quarter (Oct-Dec) 2023 sales (units)	21,149	16,639	27.11 %
Nissan Division sales	19,839	15,158	30.89 %
INFINITI sales*	1,310	1,481	-11.54%
Calendar Year Total sales (units)	91,378	76,411	19.59 %
Nissan Division sales	85,170	70,965	20.02 %
INFINITI sales*	6,208	5,446	14.00 %

Canadians make Ford the top-selling auto brand for the 13th consecutive year

FORD CANADA - In another tumultuous year due to the lingering COVID-19 pandemic, Ford of Canada rose to the peak of the automotive industry as the top-selling brand for the 13^th consecutive year. Ford F-Series – which adds the all-new, all-electric Ford F-150 Lightning in 2022 – was once again the best-selling pickup and nameplate, marking 56 years in a row of truck leadership and 12 straight years as the top-selling vehicle in Canada. Consumers flocked to well-known vehicles like the Ford Escape, Ford Explorer and Ford Ranger, while also lining up for new standouts like the all-electric Ford Mustang Mach-E, the iconic Ford Bronco, the rugged Ford Bronco Sport and the versatile Ford Maverick.

“With all of the challenges that faced Canadians in general, and our industry specifically, one thing remained true through 2021 – consumers continue to trust Ford to deliver the vehicles and services they are looking for more than any other automotive brand,” said Bev Goodman, president and CEO, Ford Motor Company of Canada, Ltd. “And we’re continuing to evolve and expand our offerings, with Canada’s first-ever standard hybrid pickup – the Ford Maverick – moving quickly on arrival at dealerships, the highly anticipated all-electric F-150 Lightning coming later this year, and the launch of Ford Pro – a new business dedicated to revolutionizing our commercial business to deliver even more value for our customers.”

Lincoln had a remarkable year, with sales up five per cent annually and 16 per cent for the fourth quarter. Lincoln Aviator had its best yearly sales on record, while Corsair and Navigator also posted gains, as the brand continues to redefine what luxury means to Canadians.

Ford Motor Company of Canada, Limited

Q4 2021 Vehicle Sales

	2021	2020	% Change
Total Vehicles
Q4 Full Year	60,801	51,163	18.84%
	243,828	239,572	1.78%
Total Cars
Q4 Full Year	519	1,418	-63.40%
	5,196	10,062	-48.36%
Total Trucks
Q4 Full Year	60,282	49,745	21.18%
	238,632	229,510	3.97%

Ford Motor Company of Canada, Ltd. – 2021 Full Year-Over-Year Highlights:

 

Ford

• Ford is the best-selling auto brand in Canada for the 13^th consecutive year
• Ford is the best-selling automaker in Canada for the sixth consecutive year
• Ford F-Series is the best-selling pickup in Canada for the 56^th consecutive year
• Ford F-Series is the best-selling vehicle in Canada for the 12^th consecutive year
• Ford sales up 1.7%, driven by trucks and SUVs
• Ford Escape sales up 9.3%
• Ford Explorer sales up 1.0%
• Ford Ranger sales up 3.3%
• Ford E-Series sales up 9.5%
• New Vehicles (Bronco, Bronco Sport, Maverick, Mustang Mach-E) combine for more than 21,000 units sold

Lincoln

• Lincoln sales up 5.0%
• Lincoln Corsair sales up 23.7%
• Lincoln Aviator sales up 5.3% - Best Year on Record
• Lincoln Navigator sales up 8.4%

Ford Motor Company of Canada, Ltd. – Q4 Year-Over-Year Highlights:

Ford

• Ford sales up 18.9%, driven by trucks and SUVs
• Ford F-Series sales up 17.8%
• Ford F-150 sales up 23.3%
• Ford F-Series Super Duty sales up 9.0%
• Ford Explorer sales up 5.7%
• Ford Expedition sales up 17.0%
• Ford E-Series sales up 8.1%

Lincoln

• Lincoln sales up 16.0%
• Lincoln Corsair sales up 61.4%
• Lincoln Aviator sales up 39.6%

INFINITI reports fourth-quarter 2021 and calendar year 2021 Canadian sales

INFINITI CANADA - The INFINITI Division reported total Canadian sales of 1,192 vehicles sold in the fourth quarter, a decrease of 23.8 percent versus the prior year. 

The INFINITI Division also announced total calendar year 2021 Canadian sales of 5,838, an increase of 1.0 percent versus the prior year.

The 2022 QX60 7-passenger SUV began to arrive in INFINITI showrooms in the final weeks of 2021 and was the brand's most popular model in December.

INFINITI fourth-quarter 2021 highlights:

• The QX50 luxury crossover sold 433 units in the fourth quarter.
• The all-new QX55 crossover coupe sold 121 units in the fourth quarter. 

INFINITI 2021 year-end highlights:

• The Q60, QX80 and QX50 experienced 19, 15 and 14 percent sales growth year-over-year, respectively.
• The all-new QX55 crossover coupe sold 484 units since its introduction in April 2021. 

 

Nissan Group reports fourth-quarter 2021 and calendar year 2021 Canadian sales

NISSAN CANADA - Nissan Group announced total Canadian fourth-quarter (October-December) sales for the calendar year 2021 of 18,789 units, a decrease of 14.1 percent versus the prior year.

The INFINITI Division reported total Canadian sales of 1,192 vehicles sold in the fourth quarter, a decrease of 23.8 percent versus the prior year. 

Nissan Group also announced total calendar year 2021 Canadian sales of 98,405 units, an increase of 11.3 percent compared to the prior year.

Nissan Division fourth-quarter 2021 highlights:

• The Nissan Rogue SUV Crossover sold 4,472 units in the fourth quarter, bringing the year-to-date increase to 15.1 percent versus the prior year.
• The Nissan Kicks small SUV sold 4,618 units in the fourth quarter, an increase of 19.7 percent versus the previous year.
• The all-new Frontier truck sold 1,253 units in the fourth quarter.
• The all-new Pathfinder SUV sold 686 units in the fourth quarter.
• The Nissan GTR sold 16 units in the fourth quarter.

INFINITI fourth-quarter 2021 highlights:

• The QX50 luxury crossover sold 433 units in the fourth quarter.
• The all-new QX55 crossover coupe sold 121 units in the fourth quarter.

Nissan Division 2021 year-end highlights:

• Nissan Division reported total calendar year sales of 92,567 units, an increase of 12.0% versus the previous year.
• Vehicles delivering significant sales growth year-over-year include the Nissan Sentra (47.2%), Nissan Kicks (32.5%), Nissan GTR (38.5%) and Nissan Armada (66.2%).
• The Nissan Rogue delivered 15.1 percent sales growth year-over-year.

INFINITI 2021 year-end highlights:

• INFINITI Division calendar year total sales reached 5,838 units, an increase of 1.0% versus the previous year.
• The Q60, QX80 and QX50 experienced 19, 15 and 14 percent sales growth year-over-year, respectively.
• The all-new QX55 crossover coupe sold 484 units since its introduction in April 2021.