Twelfth place among the ‘Best Global Brands 2011’: Mercedes-Benz is the world’s most valuable premium automotive brand

MERCEDES-BENZ CANADA - Mercedes-Benz continues to be regarded as the world's most valuable premium automotive brand. In the latest ranking by respected brand consultancy Interbrand Zintzmeyer & Lux, 'Best Global Brands 2011', the three-pointed star brand again took twelfth place – as it did last year – and is therefore the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of 9 percent compared to 2010. Mercedes-Benz's brand equity has therefore risen continuously since 2009.