RADFORD RACING SCHOOL - Radford Racing School, the nation’s foremost driving and racing school, and Swire Coca-Cola, announced today a five-year partnership agreement that will make Coca-Cola® the exclusive beverage provider of the Chandler, Arizona-based performance driving school. Swire Coca-Cola produces, sells and distributes Coca-Cola® and other beverages, across 13 states, including parts of Arizona, California, Colorado, Idaho, Kansas, Nebraska, Nevada, New Mexico, Oregon, South Dakota, Utah, Washington, and Wyoming.
“From NASCAR to Formula 1, our new partnership with Swire Coca-Cola connects us with a global brand that embraces the excitement of high-performance driving and racing,” said Kim Wolfkill, Radford Racing School vice president of sales and marketing. “As one of the longest continually operating performance-driving schools in the country, it’s important to partner with companies that reflect our commitment to best-in-class products and services. Coca-Cola is a revered brand with a long history of supporting motorsports and we’re excited to add their products to the Radford Racing School experience.”
In addition to serving as the official beverage of the school, Swire Coca-Cola and Radford Racing School will collaborate on co-marketing programs that help extend their reach to key auto enthusiast and motorsports audiences. The new partnership also includes a uniquely branded ReFuel Lounge that students will have access to while attending their performance driving courses. Swire Coca-Cola's full line of products features over 350 beverage options, including 250 low or no-calorie options, as well as carbonated and non-carbonated sodas, cold teas, bottled water, sports, and energy drinks, with campus favorites of smartwater, Core Power, BODYARMOR, and Dr. Pepper.
“As the local bottler, we are excited to partner with Radford Racing School, a local business with a nationwide reach.” said Scott Walter, Vice President Field Sales, South Region. “We believe in refreshing the communities we call home and partnerships like this are one of the many ways we do that. We’re excited to be a part of the motorsports community.”