DACIA - “More Duster Still Duster”: All-New Duster is the next chapter in the story of a model that has grown into a standard-setter on its market and an all-round Dacia icon encapsulating everything the brand stands for: Robust and Outdoor, Essential but Cool, and Eco-Smart. Duster was born in 2010, overhauled for the first time in 2017, and rose to the top by rewriting the SUV rulebook.
And Duster is a success story: in its 13-year-long career, it has netted more than 40 awards, production is at 2.2 million units and counting, and its steadily increasing popularity ranked it as Europe’s best-selling SUV across all segments in the retail market in 2022. About 1,000 Duster SUVs roll off production lines at Dacia’s plant in Pitesti, Romania, every day – about one every minute!
STRONGER AND MORE ASSERTIVE DESIGN
Dacia has reinvented Duster’s design. It still has the striking looks that propelled the previous generations to the top – especially its solid, sturdy SUV character – but pushes them higher, further and harder with Dacia’s new, distinctive design. All-New Duster is proud to parade its overhauled design.
David Durand, Dacia Design Director: “Before even starting work on All-New Duster’s style, we honed its proportions, to find a strong, balanced posture. When you get the proportions right early on, you don’t need artifices to tweak style later.”
“All the essentials, no artifices”: this Dacia philosophy applies to All-New Duster’s design as much as every other model.
The designers started with simple volumes – the cabin, bonnet, wings, etc. Then they assembled them into a clear-cut whole, to give the model a modern, well-built style, with deliberately taut, self-confident lines.
The simple shapes and volumes add to the design’s power – including the sharp, vertical face, chamfered wheel-arch guards, large tailgate and side windows reaching seamlessly from bow to stern.
All-New Duster is shielded with a stylish belt wrapping all the way around it: the side underbody shields connect to the hallmarks then to the wheel arches, which in turn connect to the front and rear bumpers, making All-New Duster more robust and outdoor than ever!