Polestar 2
POLESTAR - Polestar has won the 2022 Best Brand Design Language award at the
prestigious international Car Design Awards. Polestar’s Head of Design,
Maximilian Missoni, received the Brand Design Language trophy at a ceremony
held in Milan at the ADI Design Museum on 10 June.
The award
is presented for stand-out consistency and integration of a brand's formal
design language across its complete product range. The jury of experts, all
journalists from leading international automotive publications, was
particularly impressed by how Polestar combines design and sustainability.
The jury
states: “At Polestar, everything has a practical meaning, beyond looking for
beauty. In addition to the clean, elegant and futuristic style, its projects
also reveal concern for the planet and sustainability. The design team has
found a distinguished and engaging personality within the premium electrified
environment, thanks to a consistent and attractive design language.”
On the same
day, the Polestar 2 gained three new awards from Auto Trader UK, including New
Car of the Year, Most Loved Car, and Best premium Electric car of 2022.
Determined
by 156,500 actual car owners, in one of the industry’s largest consumer
studies, the Auto Trader awards are based on analysis of customer data to
determine true consumer champions. Owners of the Polestar 2 premium electric
performance fastback deemed it the winner in each of its three nominated
categories, due to its style, innovative technology and high-quality ownership
experience.
Erin Baker,
Auto Trader’s Editorial Director, says: “Polestar 2 is a stylish, all-electric
sporting crossover that takes zero-emissions motoring seriously while
preserving a premium ownership experience, with high-quality tech alongside a
vegan interior. It’s no surprise that it has taken the UK by storm since its
initial launch in 2020.”
These
latest awards follow a year lined with recognition through various prestigious
international awards for Polestar, in categories including design,
sustainability and innovation. Launched in 2020, Polestar 2 has now racked up
over 100 international industry awards, and there are now over 55,000 cars on
the road, globally.
“Continuous
recognition from press and consumers is proof that our brand values resonate
strongly in various ways. Polestar 2 continues to impress, and our future
products will also be high achievers, including Polestar 3, our first SUV,
which we will premiere in October 2022,” comments Thomas Ingenlath, CEO of
Polestar.
Polestar
has taken over 32,000 customer orders globally for Polestar 2 since the start
of 2022, representing an increase of 290% versus the same period in 2021.