BARRETT-JACKSON - Barrett-Jackson, The World’s Greatest Collector Car Auctions, will kick off its 2022 Las Vegas Auction on Thursday, June 30 by partnering with the Driven Project to provide a “supercar therapy” experience for children battling critical illnesses.
On
Thursday, June 30, approximately 12 VIPs (Very Important Passengers) and their
families will arrive at the West Hall of the Las Vegas Convention Center.
Awaiting their arrival will be Barrett-Jackson and Driven Project
representatives as well as more than a dozen supercars such as Ferraris,
Lamborghinis and McLarens. At 8:00 a.m. following their arrival, the VIPs will
embark on a supercar adventure that will begin by crossing Barrett-Jackson’s
world-famous auction block in the passenger seat of a supercar. Each child will
receive a hero’s welcome, be introduced to those in attendance by longtime
Barrett-Jackson television personality Rick DeBruhl and take pictures from the
block with the supercars. Following the excitement on stage, the VIPs will
enjoy a police-escorted cruise down Las Vegas Boulevard in their supercars
before returning to the West Hall for a day of family fun at the auction.
“We
are proud to once again partner with the Driven Project to host many
exceptional young children and their families to kick off an exciting auction,”
said Craig Jackson, chairman and CEO of
Barrett-Jackson. “We first held a supercar therapy event in January at our
Scottsdale Auction, and it was one of the most impactful moments of our 50th anniversary celebration.”
The
Driven Project is a nonprofit organization founded by Kevin Gordon in 2018 in
Vancouver, Canada, with one goal in mind: to provide “supercar therapy” to
children battling heavy life challenges. Partnering with local organizations
and supercar owners, the Driven Project provides these amazing children with an
adrenaline-filled escape, a boost to help them stay strong through their
battles and an opportunity to create memories they will cherish forever.
“Giving
back to the community is at the core of Barrett-Jackson and having held events
in Las Vegas since 2008, this community is like a second home for our
organization,” said Carolyn Jackson, Chief Philanthropy Officer and V.P. of
Brand Strategy for Barrett-Jackson. “It is a privilege working with the Driven
Project to provide a day of fun and relief for children suffering unimaginable
hardships and I look forward to continuing these efforts with the remarkable
young boys and girls in Las Vegas.”