"When Nissan approached me with the opportunity to work with them to launch the new 2021 Rogue, my answer was an immediate 'yes.' To me, Nissan signifies confidence, modern styling and accessible innovation," says Karine Vanasse. "The new Rogue – and all of its benefits – truly resonated with me, and I believe this is the case for many Quebeckers as well."
"We're thrilled to announce this collaboration with Karine. We wanted to associate ourselves with a Quebec personality that shared our values and recognizes herself in the versatility of the 2021 Rogue. Karine checks all of those boxes and more," says Adam Paterson, director of marketing, Nissan Canada Inc.
To promote the all-new 2021 Rogue, Karine Vanasse is featured alongside her sister Elodie in a Canadian-filmed French-language television ad, which she also narrates. Karine will also be prominent in campaign assets across a number of offline and online channels, will share her experiences driving her own 2021 Rogue on her social media platforms, and will participate in various public relations events. "It was really special to film with my sister. We often go on road trips together – whether that be to discover new regions or local farmers markets," said Vanasse. "And the 2021 Rogue is the perfectly outfitted vehicle for anything we want to do together."
A vehicle for every type of FAM
The 2021 Nissan Rogue is the redesigned crossover that enables every type of "FAM" – today's redefined family, whether that be colleagues, friends, cousins or something else entirely – to do what they love to do. Weekend trips, day-to-day activities, off-road adventures – you name it, the 2021 Nissan Rogue delivers the utility, comfort, quality and safety you expect. With advanced connectivity & safety technologies, a refined interior, and superb handling, the Rogue offers Canadians a premium, top-of-the-line drive, every day, and checks all the boxes in terms of style, interior fittings and equipment.
About the 2021 Nissan Rogue
The all-new 2021 Nissan Rogue is completely redesigned, with a new platform, powertrain, safety technology, connectivity, and convenience features to truly compete at the top of its class.
Among a range of available driver-assistance features, Rogue's driving experience is enhanced thanks to an all-new Vehicle Motion Control System, which can predict what the driver is trying to do by monitoring steering, acceleration and braking.
Drivers can also enjoy Nissan's ProPILOT Assist, a hands-on, driver-assist technology that reduces the hassle of stop-and-go highway driving and makes long drives on the open highway easier. Speaking of drive distances, Nissan Zero Gravity seats provide comfortable support whether the destination is close or far away. From a security standpoint, the 2021 Rogue provides safety technology such as the Nissan Safety Shield 360 that includes a lineup of features.
In addition to the new features and technologies, the 2021 Rogue design reflects the spirit of the vehicle – versatile, fun, edgy, and adventurous. The Rogue adopts signature Nissan design elements such as the floating roof and an evolved V-motion grille and adds exciting new features such as the unique headlight shape and "U-shape" bodyside highlights. The adventure-ready exterior combines athletic strength with a premium appearance. Plus, the 2021 Rogue will be offered in a wide range of colour combinations, including – for the first time – four two-tone combinations.
For more information about the 2021 Nissan Rogue, visit Nissan.ca.