INFINITI CANADA - Yesterday, Infiniti announced that the next step in the brand’s strategy to expand into new premium segments, the Infiniti Q30 concept, will make its national debut February 14-23 at the Canadian International Auto Show (CIAS) in Toronto. The sleek, seductive Q30 Concept is the design vision for a compact, premium Infiniti vehicle with a contemporary, individualized character for a new generation of young-minded, affluent customers. "The Infiniti Q30 Concept is highly predictive of a new head-turning premium compact that will be the perfect addition to our current portfolio,” said Wendy Durward, Director of Infiniti Canada. “It will fit in perfectly with our luxury performance crossovers, full-size SUVs and advanced sports sedans and coupes - including our triple AJAC award-winning Q50 sports sedan." The complete Infiniti line-up will also be on display, including the 2014 Infiniti Q50 sports sedan, winner of three AJAC awards, including 2014 Best New Luxury Car (over $50k). About the Infiniti Q30 Concept The Q30 Concept shares key Infiniti design cues with the new 2014 Infiniti Q50 and visionary Infiniti concept vehicles -Essence, Etherea and Emerg-e. The shape of the Infiniti Q30 Concept deliberately challenges convention – fusing the dynamic design and sportiness of a coupe, the roominess of a hatchback and the higher stance and visual presence of a crossover. Infiniti designers were given the freedom to explore seductive alternatives to traditional premium automobile brands, resulting in a very modern design with a sleek silhouette, dynamic character and artistically sculpted, individualistic interior design. It features a dramatic exterior shape, particularly the body sides, which include bold sections, deep undercuts and intersecting lines. |