CHRYSLER GROUP LLC - Good things are coming in many packages for Dodge owners who love performance and delving into Dodge’s rich history. In honor of the 45th anniversary of the legendary “Scat Pack Club” that played a prominent role in Dodge heritage, Dodge and Mopar announced the introduction of new Scat Package performance stage kits for the 2014 Dodge Challenger, 2014 Dodge Charger and 2014 Dodge Dart at the 2013 Specialty Equipment Market Association (SEMA) show in Las Vegas. In 1968, Dodge united the brand’s performance vehicle enthusiasts through the creation of the Scat Pack Club. The Scat Pack Club quickly transformed and expanded from an enthusiast club into an over-arching Dodge performance philosophy. This shared philosophy ultimately evolved into the desire for even more performance. Dodge and Mopar brands partnered to respond to this need by delivering factory-engineered performance stage kits that would ultimately become known as “Scat Packages.” “The Scat Pack performance philosophy has always been the core of Dodge DNA,” said Tim Kuniskis, President and CEO, Dodge Brand. “Bringing back factory stage kits allows Dodge enthusiasts to extract the maximum performance from their vehicles without the fear and guesswork typically associated with modifying late-model vehicles.” Scat Package 1, 2 and 3 kits will be made available for the 2014 Dodge Challenger, Charger and Dart, all at a cost-effective price, allowing enthusiasts to step up performance at their own pace. Each Scat Package kit includes a numbered hard badge associated with its performance stage, so enthusiasts can proudly display the emblem on their vehicle as a badge of honor. “The new Scat Package kits reinforce our commitment to the performance arena,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With multiple kits available, we can suit the performance upgrade needs of our owners.” The Scat Package performance upgrade kits will be available in the Spring of 2014. |