"Because so many people travel over the Victoria Day long weekend, it's the perfect time to reflect on the importance of safe driving," said Sandy Di Felice, Director, Toyota Canada Inc. "Drivers need to be thinking about safety as a top priority every time they get behind the wheel, making sure they follow safe driving practices from the moment they and their passengers enter their vehicles."
To that end, the Toyota Canada Foundation and the Traffic Injury Research Foundation (TIRF) encourage all Canadians to visit www.brainonboard.ca before driving this weekend. The website contains everything from plain-language descriptions of important safety technology found in today's vehicles, and how to make the most of those features, to the various driving behaviours that are essential for safe driving.
"Brain on Board is about dispelling myths and arming drivers with accurate information about safety features and safe driving habits" said Robyn Robertson, TIRF President and CEO. "One of the most concerning findings from our research is that a majority of Canadians rate themselves as safer than other drivers because this can create a false belief that safety is the responsibility of other motorists. It is important that drivers remain focused on their own driving and rely upon safe driving habits under all types of road conditions. Each driver plays an important role in helping to create a safer environment for all road users. Brain on Board is ideal for that because it's one convenient, easy-to-use site that has all the information people need to better protect themselves and others on the road."