NISSAN CANADA - Yesterday, Nissan made three Canadian debuts in Toronto and welcomed members of the 100th Grey Cup Championship team, along with the Grey Cup, to the Nissan display. Nissan's support of Canadian football began with the Toronto Argonauts in 2007, and subsequently expanded to include other teams and the league itself, culminating in the 100th Grey Cup Festival and game in November which was won by the hometown team.
"There is a lot of excitement surrounding Nissan at the 40th Canadian International Auto Show and we're delighted to support this important event as the official automotive partner," said Judy Wheeler, Director of Marketing, Nissan Canada Inc. "We were thrilled to kick things off with the Toronto Argonauts who made this city proud when they won the 100th Grey Cup on home turf last fall. Argos players will be at the Nissan display throughout the show to engage with fans and show off the Grey Cup."
Also on hand was Taro Ueda, Vice President of Nissan Design America based in San Diego, California, who opened the Auto Show as the keynote speaker. He also revealed the Nissan Resonance Concept which redefines the crossover segment and reveals a new direction for future Nissan products.
"As designers, we look at everything for inspiration including the work of the great designers who came before us," remarked Ueda-San. "At the Toronto auto show you've witnessed how the automotive industry has evolved in the last 40 years and we designers are evolving too. Please watch us to see how we build another 40 great years of automotive history."
The fourth of five new vehicles over 15 months in Nissan's strongest product offensive to date, the all-new Versa Note four-door hatchback, also made its Canadian debut. With segment-exclusive technology, outstanding fuel economy, smart packaging and class-leading cargo space, Versa Note is expected to remain one of the strongest sub-compacts in the segment when it arrives at Nissan dealerships later this spring.
Not to be overshadowed, Nissan unveiled the all-new Nissan JUKE NISMO, the latest addition to its motorsports and performance division. Already a strong and bold vehicle to begin with, NISMO's motorsports DNA incorporates nearly 100 separate performance, exterior and interior modification. The result? A more powerful crossover with a whole new dimension of sporty style and driving exhilaration.
Finally, Nissan announced pricing for the all-new NV200 compact cargo van. At just $21,998, NV200 has the lowest starting MSRP* in this highly competitive segment. What makes it even more compelling is segment-leading features like best-in-class fuel economy and turning radius.
*MSRP excludes applicable tax, title, license fees and destination charges. Dealer sets actual price.