2012/11/15

Nissan ready to kick-off the 100th Grey Cup

Nissan is providing 30 new 2013 vehicles as official Grey Cup Festival VIP transportation, including the all-new 2013 Nissan Pathfinder (pictured up above). Allen Childs, President of Nissan Canada (left) and Judy Wheeler, Director of Marketing at Nissan Canada (right) hand the keys to a Nissan Pathfinder over to David Bedford, Senior Vice-President, Business Operations, Toronto Argonauts Football Club (centre)

NISSAN CANADA - The 100th Grey Cup is right around the corner, and Nissan – the official automotive partner of the Canadian Football League - is gearing up for the big game by supporting several fan-focused events this week, starting with the 100th  Grey Cup Festival which commences November 15. For 10 days and 11 nights, the city of Toronto will celebrate the 100th Grey Cup through various events in the downtown core, including the 100th Grey Cup Festival Family Zone hosted by Nissan. Yonge-Dundas Square will be dominated by Nissan with practically all of the billboards in the vicinity promoting Nissan's new 2013 models. The Nissan Family Zone will be bustling with excitement; offering plenty of activities for the whole family.
 
Nissan is providing 30 new 2013 vehicles as official Grey Cup Festival VIP transportation. Included in this mix will be the much anticipated all-new 2013 Nissan Pathfinder. The 2013 Pathfinder re-imagines the SUV with new aerodynamics, a new unibody platform and class-leading combined fuel economy. The unibody platform allows for a roomy, comfortable interior without compromising Pathfinder's strong all-weather capabilities. A long list of new technologies also includes a Dual Panorama Moonroof, Around Viewä Monitor, and 13-speaker Boseâ Premium Audio System and tri-zone entertainment system.
 
"Nissan  is proud of its association with the CFL and its storied history. This festival is about family fun and Canadians coming together from all across the country to celebrate." said Judy Wheeler, Director of Marketing at Nissan Canada. "We are thrilled to be a part of such a momentous Canadian sporting event, and can appreciate the high level of excitement that the 100th Grey Cup Festival celebrations will bring to CFL fans."
 
Nissan will also feature several new vehicles on display at the Metro Toronto Convention Centre, and in the Nissan Family Zone at Yonge-Dundas Square. The Nissan Family Zone will feature the all-new Altima, several vehicle displays, a mini-football field for children to learn and play, food stations and live entertainment. On top of that, the legendary CFL player and five-time Grey Cup Champion Warren Moon will be stopping by the Nissan display on Saturday afternoon, November 24, to answer fan's questions.

On the afternoon of Sunday, November 25th, the Sun Life Grey Cup Fan March will wind its way through the streets of downtown Toronto to Rogers Centre and a Nissan Pathfinder will open this fan march. During this fan march, many participating fans will have the unique opportunity to carry the Grey Cup trophy alongside legendary CFL players from past Grey Cup Games.
 
On Grey Cup Sunday, the festivities will kick off at 12:30 pm from Varsity Stadium, the site of 30 past Grey Cups, with the Sun Life Grey Cup Fan March leaving the Stadium at 1:45 p.m. Thanks to our tremendous partners at Sun Life Financial, there will be entertainment, marching bands, mascots, cheerleaders and a whole lot of spirited fun throughout the March, which will be featured on TSN's game day coverage, hosted by TSN's Cabral 'Cabbie' Richards. The March will proceed to Front Street joining the pre-game celebrations at the TELUS Street Festival.