NISSAN CANADA - Nissan has celebrated the production start of the all-new Sentra compact car at its Aguascalientes 1 manufacturing plant in Mexico. The 4th generation Sentra, which boasts a stylish new design, increased fuel economy and additional safety features, will represent about half of the plant's automotive production, which also makes the Tiida and Versa. More than US$150 million was invested to prepare the existing plant for the launch of this new model. The Sentra nameplate, which has been produced in México since 1992, is exported to more than 20 countries.
Company executives, including Bill Krueger, vice-chairman of Nissan Americas, accompanied workers in a ceremony that celebrated the first 2013 Sentra produced on Aug. 30. As the car was driven off the assembly line, it was serenaded by employees who cheered on with a car horn ensemble and by a classical music orchestra.
Armando Avila, vice-president of manufacturing for Nissan Mexicana said, "The Sentra is produced with great quality and a warm heart here in Aguascalientes. The all-new 2013 model promises to strengthen its position among the most popular vehicles in the country, but will also earn the admiration of customers in international markets."