NISSAN CANADA - Sunday night, Nissan Canada announced the winner of the Nissan Innovation Challenge in a 30-minute television show on CityTV. Kelly Ruest, a mother of two from Cornwall, Ontario, pitched her winning advertising idea on Facebook and focused on the themes of innovation and technology, demonstrated through a family road trip. Kelly's concept has been developed into a 30-second national television spot which premiered yesterday during the Nissan Innovation Challenge episode on CityTV, and will air regularly on conventional and speciality channels across Canada.
"At Nissan, we recognize that now more than ever, advertising is about listening and talking to customers and prospects to best understand their ideas and needs," says Judy Wheeler, Director of Marketing for Nissan Canada. "Social media was a perfect way for us to accomplish this level of engagement. During this contest, we were delighted to discover just how enthusiastic Canadians are about Nissan's exciting vehicle line-up, as seen through the thousands of creative responses we received to 'define innovation'."
Kelly Ruest's successful pitch portrayed a Canadian family embarking on a road-trip in a Nissan that makes every stretch of the journey as enjoyable as the destination, effectively eliminating the question, "Are we there yet?" Kelly is set to enjoy many comfortable road trips with her own family in the vehicle she selected as her grand prize, a 2012 Nissan Murano Platinum Edition.