To wrap up a Scion national campaign in conjuction with Cineplex Entertainment, 3 winners were drawn from a pool of over 40,000 participants who entered via cineplex.com/scioniQ. The winners are Gregg Reddin from Ottawa, ON; Carrie Guenette from Halbrite, SK; and Brigitte Inderbitzin from Smithers, BC.
"Congratulations to the winners. They're really going to enjoy driving the new Scion iQ, which may be the world's smallest four-seater micro-subcompact car, but they'll quickly discover how big it is on comfort and versatility, thanks to a number of unique engineering innovations and exceptional standard features," said Larry Hutchinson, Director of Scion in Canada.
The draw concluded an awareness campaign that ran for 4 weeks in Dec 2011. To make the iQ's many attributes particularly memorable for Canadian consumers, advertisements at selected Cineplex Entertainment theatres paired movie trivia with key facts about Scion, under the fitting tagline of "Elevate your iQ." Attention-grabbing facts about the iQ were emphasized, including how it has the world's smallest turning radius (3.9 metres) and that it has the world's first rear-window curtain airbag among its 11 standard airbags.
As the world's most fuel efficient non-hybrid on the road, the Scion iQ is loaded with ingenious engineering advancements, is only three metres long and has a starting price of just $16,760.