NISSAN CANADA - In keeping with its commitment to offer inspired performance and extraordinary experiences, Infiniti Canada has joined Bearfoot Bistro and Masquerave to create a spectacular event that will not only raise awareness of water-related issues, but will also help finance ONE DROP's initiatives in developing countries.
Infiniti has donated the Infiniti G37 Anniversary Art Project Vehicle to be auctioned during Bearfoot's Masquerave, the renowned culinary extravaganza in Whistler on November 12, with proceeds going to ONE DROP, an initiative of Guy Laliberté, founder of Cirque du Soleil. Masquerave is the highlight of Cornucopia, Whistler's celebration of wine and food, and features some of the country's top chefs, international wineries and entertainment.
It's an especially meaningful connection for Infiniti. The Art Project Vehicle was created in 2009 to commemorate Infiniti's 20th anniversary and the 25th anniversary of Cirque du Soleil with which it is a partner. Montreal artist Heidi Taillefer created the design and spent more than 300 hours over almost one month hand-painting the exterior of the vehicle.
"Celebrating 20 years of Infiniti was an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate it," said Wendy Durward, Director of Infiniti Canada. "Both Infiniti and Cirque du Soleil celebrated important anniversaries and it was incredible to be able to collaborate on a unique and special project such as this. We are proud that the car, this work of art, will have further meaning in that it will help support an incredible cause."
The Anniversary Vehicle toured with various Cirque du Soleil shows and other events, and was created with the intention that it would be eventually be auctioned off for charity.
To further enhance the partnership, Cirque du Soleil will create a special unveiling to take place at Masquerave, just as the auction begins. It is a rare event for the company to do a pop up performance of any kind, but is a token of its commitment to ONE DROP, Infiniti and the Masquerave fundraiser. The ritzy event fuses fine food and wines with live performances and entertainment, with VIP lounges for corporate hosting. Tickets to Masquerave cost $295 plus tax and service, and are available via PAYPAL or at www.bearfootbistro.com or call (604) 932-3433.
