POLESTAR CANADA - Polestar, the Swedish electric performance car brand, announces several strategic initiatives to scale up the Canadian market. Canada is one of the brand’s most successful sales regions, contributing significantly to Polestar’s global success of 21,200 deliveries and 50,000 cars ordered in the first half of 2022.
Led by
Hugues Bissonnette, Head of Polestar Canada, the Montréal-based team has
appointed several critical new hires. The team now includes a full roster of
experts across marketing, operations, retail, technical operations, aftersales,
and financial services.
Joining the
existing Marketing Manager, Technical Operations Specialist, Retail & Sales
Manager and Financial Sales Manager, the new roles of Network Development
Manager, Order Management Specialist, Marketing & Events Specialist and an
additional Retail & Sales Manager have been added. These support the
business primarily across its sales, orders and distribution, as well as
customer experience teams.
“We have
seen great enthusiasm all across Canada from our customers,” says Hugues
Bissonnette. “As we add to the Polestar Canada team, we are excited to offer
‘local-for-local’ support to current customers while being able to
appropriately scale up for expected rapid growth in the market.”
Polestar 2,
the company’s award-winning electric fastback, has been a major success in
Canada, with retail deliveries up 244% year-to-date. Polestar 2 qualifies for
the Canadian government’s CAD $5,000 i-ZEV electric vehicle rebate, which when
applied brings the price to CAD $48,950. Additionally, Polestar 2 qualifies for
provincial rebates in numerous provinces and territories, including CAD $7,000
in Quebec and CAD $3,000 in British Columbia.
The
Polestar Canada team works in lock step with the brand’s three retail “Spaces”
across the country. Located in Toronto, Montréal and Vancouver, Polestar is
able to serve approximately 95% of the addressable electric vehicle market in
Canada.
Located in
the Yorkville shopping district, Polestar Toronto serves as one of the flagship
Spaces for North America and was the first Polestar Space to open on the
continent.
In Montréal, the current Polestar Space has become a statement piece in
the area of Laval. Housed in a radical, multi-story showroom made of
recycled shipping containers, the Quebec Space has become the top
sales location in Canada.
The highly
anticipated new Polestar Space in Vancouver, located in the Kitsilano
neighbourhood, is rapidly nearing completion. It is expected to open at the end
of 2022. The current Polestar Space in Vancouver is located at the Park Royal
Mall.
Customers interested in ordering Polestar 2 can do so at polestar.com/en-ca/, and schedule a test drive
at polestar.com/en-ca/polestar-2/configurator.