Polestar wins Car Design and Auto Trader awards on the back of record order demand

Polestar 2

Polestar has won the 2022 Best Brand Design Language award at the prestigious international Car Design Awards. Polestar’s Head of Design, Maximilian Missoni, received the Brand Design Language trophy at a ceremony held in Milan at the ADI Design Museum on 10 June.


The award is presented for stand-out consistency and integration of a brand's formal design language across its complete product range. The jury of experts, all journalists from leading international automotive publications, was particularly impressed by how Polestar combines design and sustainability.


The jury states: “At Polestar, everything has a practical meaning, beyond looking for beauty. In addition to the clean, elegant and futuristic style, its projects also reveal concern for the planet and sustainability. The design team has found a distinguished and engaging personality within the premium electrified environment, thanks to a consistent and attractive design language.”


On the same day, the Polestar 2 gained three new awards from Auto Trader UK, including New Car of the Year, Most Loved Car, and Best premium Electric car of 2022.


Determined by 156,500 actual car owners, in one of the industry’s largest consumer studies, the Auto Trader awards are based on analysis of customer data to determine true consumer champions. Owners of the Polestar 2 premium electric performance fastback deemed it the winner in each of its three nominated categories, due to its style, innovative technology and high-quality ownership experience.


Erin Baker, Auto Trader’s Editorial Director, says: “Polestar 2 is a stylish, all-electric sporting crossover that takes zero-emissions motoring seriously while preserving a premium ownership experience, with high-quality tech alongside a vegan interior. It’s no surprise that it has taken the UK by storm since its initial launch in 2020.”


These latest awards follow a year lined with recognition through various prestigious international awards for Polestar, in categories including design, sustainability and innovation. Launched in 2020, Polestar 2 has now racked up over 100 international industry awards, and there are now over 55,000 cars on the road, globally.


“Continuous recognition from press and consumers is proof that our brand values resonate strongly in various ways. Polestar 2 continues to impress, and our future products will also be high achievers, including Polestar 3, our first SUV, which we will premiere in October 2022,” comments Thomas Ingenlath, CEO of Polestar.


Polestar has taken over 32,000 customer orders globally for Polestar 2 since the start of 2022, representing an increase of 290% versus the same period in 2021.