July saw record sales for Canada's hybrid leader. TCI had sales of 1,424 hybrids, up 2.4%. It was the third consecutive monthly record for the Prius c, an improvement of 38.3% over the previous record set last July. Lexus GS 450h also set a new July record up 53.8%.
July was a record month for Toyota truck sales including the Toyota RAV4 with 2,751 sold, an increase of 25.6%. This marks the sixth consecutive month of record sales of the all-new RAV4. In addition, there were 1,053 Tacoma trucks sold, an increase of 46.7%.
TOYOTA SALES HIGHLIGHTS FOR JULY 2013 (VS. 2012)
* Toyota sales: 15,719 (up 12.1%)
* Toyota passenger car sales: 8,196 (up 12%)
** Avalon sales: 85 (up 466.7%)
** Camry sales: 1,111 (up 6.5%)
** Corolla sales: 3,735 (up 22.5%)
** Matrix sales: 1,138 (up 6.7%)
** Yaris Hatch sales: 986 (up 34%)
* Toyota truck sales: 7,523 (up 12.1%) :: new July record :: 3rd straight month of record sales
** 4Runner sales: 251 (up 26.8%)
** Highlander sales: 628 (up 27.9%)
** Canadian-built RAV4 sales: 2,751 (up 25.6%) :: new July record :: 6th straight month of record sales
** Sequoia sales: 52 (up 4%)
** Sienna sales: 1,269 (up 2.9%)
** Tacoma sales: 1,053 (up 46.7%) :: new July record
* Toyota hybrid sales: 1,221 (up 3.2%) :: new July record
** Camry Hybrid sales: 289 (up 27.3%)
** Highlander Hybrid sales: 80 (up 11.1%)
** Prius c sales: 314 (up 38.3%) :: new July record :: accounted for 22.7% of Toyota subcompact sales
LEXUS SALES HIGHLIGHTS FOR JULY 2013 (VS. 2012)
* Lexus sales: 1,446 (up 30.6%)
* Lexus luxury car sales: 746 (up 52.6%)
** ES sales: 210 (up 150%)
** GS Hybrid sales: 20 (up 53.8%) :: new July record
** IS sales: 295 (up 150%) :: first month of sale for the all-new 2014 Lexus IS
** LS sales: 21 (up 110%)
* Lexus luxury SUV sales: 700 (up 13.3%)
** RX sales: 618 (up 26.9%)
SCION SALES HIGHLIGHTS FOR JULY 2013 (VS. 2012)
* Scion sales: 569
** tC sales: 190 (up 36.7%)
** xB sales: 91 (up 7.1%)
"Toyota's hybrids, trucks and Lexus luxury sales all show great momentum in July," said Larry Hutchinson, Vice President, Sales, Toyota Canada Inc. "We thank Canadians for continuing to embrace the innovative, reliable and well equipped vehicles across our entire vehicle offering."