Volvo S60 wins Vincentric Best Value in Canada Award

VOLVO CANADA - The first annual Vincentric Best Value in Canada awards were recently announced and the Volvo S60 received a nod in the mid-size, premium category. This adds to a long list of accolades for the sport sedan, including Top Safety Pick by the Insurance Institute for Highway Safety (IIHS) as well as a perfect score of five stars in the NHTSA (National Highway Traffic Safety Administration) crash testing.

Vincentric analyzed over 1,700 vehicle configurations to determine the 2012 Vincentric Best Value in Canada awards, measuring cost-of-ownership using eight different cost factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. The company used a statistical model to identify the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. Each vehicle was evaluated in all ten provinces plus the Northwest Territories using a range of annual kilometre intervals and insurance profiles.

"Our awards take into account all costs involved with owning a vehicle, enabling consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation," said David Wurster, President of Vincentric. "We are proud to provide consumers with the information they need to make informed automotive purchase decisions in Canada."

"We are honoured to add this award to the long list of accolades received by the S60," says Marc Engelen, president & CEO Volvo Cars of Canada Corp. "This award-winning sport sedan offers tremendous value in an incredibly competitive segment and we thank Vincentric for bringing this to the attention of consumers."

Further information regarding all of the winners of the Vincentric Best Value in Canada awards for the 2012 model year and the Vincentric methodology is available at http://cts.vresp.com/c/?Vincentric/5a931564ad/194f8b1771/e48b7ecfe4