Nissan will also have a presence at 10 "Fan Celebrations" at train stations in each CFL market, plus Ottawa and Halifax, where it will host "Innovation Sessions." These are intimate and interactive interview sessions with CFL alumni, and other personnel who have innovated the game of Canadian football.
"As the official automotive partner of the CFL and the 100th Grey Cup, we are thrilled to participate in this event that is uniting millions of fans across the country," said Judy Wheeler, Director of Marketing at Nissan Canada Inc. "We aim to excite our customers at every turn, and bringing the Grey Cup directly to them is a truly unique way we can deliver on that objective, while also celebrating this historic anniversary for Canadian football."
In conjunction with the Grey Cup 100 Train Tour, Nissan Canada is encouraging its customers and fans of the Canadian Football League (CFL) to make charitable donations in support of local community charities. During the Grey Cup 100 Train Tour's six stops for exclusive Nissan dealership visits Nissan Canada will match, dollar-for-dollar, donations made to a local charity. The first stop is in Saskatoon, SK, at Oakwood Nissan on October 1st and then the tour heads East and runs until November 8th in Hamilton, Ont.
The fundraising campaign is the first of its kind for Nissan Canada, and a new initiative for Nissan in connection with its role as official automotive partner for the CFL.
Nissan Grey Cup 100 Train Tour schedule (Nissan dealerships only, for the complete schedule, please visit: http://greycuptour.ca/):
Saskatoon, SK - October 1
Oakwood Nissan
Habitat for Humanity Saskatoon
Moncton, NB - October 15
Champlain Nissan
Canadian Red Cross - Atlantic
Montreal, QC - October 19
Spinelli Nissan
Nissan Canada Foundation
Ottawa, Ont. - October 26
Hunt Club Nissan
The Algonquin College Foundation
London, Ont. - November 3
South London Nissan
Ontario Students Against Impaired Driving
Hamilton, Ont. - November 8
Plaza Nissan
Boys & Girls' Clubs of Hamilton - TBD