2012/04/17

Winner of Staples Canada “GO ECO” contest will drive away with 2012 Toyota Prius c





TOYOTA CANADA - Staples Canada is celebrating Earth Day and raising awareness for sustainability this spring through a special "GO ECO" contest, which offers customers the chance to win environmentally friendly prizes. 

One lucky entrant will win the grand prize of an all-new 2012 Toyota Prius c – the newest member of the Prius family of vehicles that are moving hybrids to the mainstream in Canada. It's the smallest Prius yet. The "c" stands for city because it's designed to maneuver the cityscape with nimble handling and responsive steering. At the same time, the Prius c offers combined fuel efficiency of 3.7 litres per 100 kilometres. That makes it Canada's most fuel-efficient vehicle without a plug, the ideal choice for anyone wanting to GO ECO. 

With a smart design, advanced powertrain and innovative in-car technology, this is a car that's as fun to drive as it is helpful to the environment," said Stephen Beatty, Managing Director, Toyota Canada Inc. "And with gas prices at top of mind for everyone, it's good to know that the Prius c is the most fuel efficient car without a plug. 

The contest runs from April 11 until May 31. People can enter at any Staples store in Canada or online. The Prius c winner will be selected in a random draw. 

Customers will receive a bonus entry each time they use a Staples reward card during the contest period. Customers who visit and "like" Staples Canada on Facebook, as well as for those who follow Staples Canada on Twitter, will also receive bonus entries. 

In addition to the Prius c, there will also be two other major prizes. The person winning the draw for second place will receive a Toshiba Satellite Ultrabook Z830, while the third-place winner will receive an Epson WorkForce Pro WP-4540 all-in-one printer. Plus, special social media prizes will be awarded each weekday during the contest. Anyone who re-tweets in relation to GO ECO or shares GO ECO information on Facebook will be eligible to win an 8GB USB Flash Drive with 100% bamboo casing.   
  
"Staples Canada has a commitment to 'go easy on the planet' and the GO ECO initiative is an exciting way to encourage as many Canadians as possible to join us," said Rick Atkinson, Vice President of Marketing for Staples, Canada. "Our environmental efforts cover a wide range of activities, including developing and sourcing environmentally responsible products, devising programs to eliminate waste and taking strong measures to reduce energy use. In addition, our position as Canada's largest office products company provides a great opportunity to increase environmental awareness and this contest is a fun way to do that."