NISSAN CANADA - Last Thursday, thousands of Infiniti and Cirque du Soleil enthusiasts enjoyed the first-ever, live, online streaming performance featuring the all-new Infiniti JX. Inspired by daring acrobatics and innovative engineering, Infiniti and Cirque du Soleil leveraged their unique partnership to create a first-of-its-kind, 11-minute performance now viewable via both brands' YouTube and Facebook pages.
The performance, specially choreographed by Cirque du Soleil's Special Events team, featured the versatile Infiniti JX being hoisted into the air 'performing' with 9 Cirque du Soleil artists. The collaboration reinforced Cirque du Soleil's bold creativity while helping introduce the world to the all-new Infiniti JX, already a challenger in the luxury crossover market.
Immediately following the performance, an interactive video Q&A was held with Mario D'Amico, Senior Vice President, Cirque du Soleil Corporate Marketing and Wendy Durward, Director, Infiniti Canada.
"I am very proud that we were able to work so closely with Cirque du Soleil to create a truly Inspired Performance for our thousands of Social Media fans around the globe," said Wendy Durward, Director, Infiniti Canada. "There has already been an overwhelmingly positive response to the all-new Infiniti JX, and I am very honoured to have been able to leverage our unique partnership with Cirque du Soleil to create, for our enthusiasts, something that, before today, seemed only imaginary."
You may view a live recording of this performance by clicking Le Voyage Inspire by Infiniti JX. Moving forward, you may also stay tuned for additional information and video documenting the exciting conception of this performance, as well as captivating, high-resolution imagery via:
The 7-passenger, 2013 Infiniti JX, arriving now at Infiniti Retailers in the United States and Canada, is designed to challenge the traditional luxury crossover market with innovative features such as the World's First Back-Up Collision Intervention system, a 2nd Row Seat that slides forward with a child seat installed, so you can effortlessly access the third row, and Infiniti Personal Assistant offering 24/7 access to a live concierge. Learn more at Infiniti.com
With a shared commitment to creativity and performance, Infiniti is an Official Sponsor and exclusive Automotive Partner of Cirque du Soleil.