2012/02/03

Canada's most popular car, the Canadian built Toyota Corolla, delivers greater value for 2012 with added standard equipment on all trim levels





TOYOTA CANADA - The Corolla returns in 2012 to deliver reliability, excellent fuel efficiency, safety and exceptional value. With the 2012 models, Canadian drivers can enjoy better-than-ever Corolla value as Toyota Canada adds standard equipment to all trim levels while dropping the MSRP on most – including Canada's most popular model, the Toyota Corolla CE with Enhanced Convenience Package.

Highlights for 2012

·        The Corolla CE with Enhanced Convenience Package receives $648 worth of upgrades for 2012, including a six-speaker audio system with steering wheel-mounted controls, Bluetooth capability and heated seats – even as the MSRP drops on this popular model by $500, to $17,945.

·        The MSRP on the Corolla CE with Convenience Package drops by $535 while adding an upgraded six-speaker audio system with integrated Bluetooth and steering wheel-mounted audio controls.

·        The Corolla S receives a new audio system, while the MSRP drops by $360, to $20,455. The Corolla S with Moonroof Package now includes automatic headlamps, automatic climate control and seats with colour contrast stitching, while the Corolla S with Leather and Moonroof Package now features the Smart Key System with Push Button Start.

·        The Corolla XRS is now available in a single, fully-equipped version. Compared to last year's equivalent model, this top-line Corolla now feature automatic headlamps and automatic climate control as standard features and leather seat surfaces, while the MSRP drops by $170 to $24,840.

·        The Corolla LE receives the biggest suite of updates – more than $1,400 worth, including Bluetooth, moon roof and heated seats – for a modest increase in MSRP of $325 to $20,990.

·        The Corolla LE and Corolla S receive new Navigation packages. The Corolla S Navigation package starts at $25,110 and features Leather and Moonroof package plus Bluetooth Steering Wheel Controls, Display Audio with Navigation, 6.1-inch display audio, SMS and email-to-speech recognition, phonebook and streaming audio, XM satellite radio and display of artist, song and art for connected iPod. The LE starts at $24,740 and features the premium package plus the features listed above.

"The Toyota Corolla story has always been a story about value" said Tony Wearing, Senior Managing Director, Toyota Canada Inc. "In 2012 on average, we have added $490 worth of new equipment to the 2012 Corolla lineup, while delivering an average reduction in the MSRP of $320. What has never changed is the enduring value that Corolla represents – delivering reliability, comfort, quality and retained value that makes Corolla one of the most popular vehicles on Canadian roads today."

The 2012 Toyota Corolla CE, Corolla LE and Corolla S models are powered by a 132-horsepower, 1.8-litre 4-cylinder engine with Dual Variable Valve Timing with intelligence (Dual VVT-i) that delivers performance and efficiency. For even more impressive performance, the 2012 Corolla XRS is fitted with a 158-horsepower, 2.4-litre 4-cylinder engine with Variable Valve Timing with intelligence (VVT-i).

Driving confidence is assured with responsive steering and a smooth ride. Electric power steering is quick and precise at all speeds, while boosting fuel efficiency and reducing maintenance costs. Up front, Corolla's MacPherson struts are optimized to reduce vibration while a light, compact torsion beam suspension holds the rear. Both feature coil springs and are enhanced with stabilizer bars, while the XRS model's suspension benefits from road-hugging sport-tuning for fun-to-drive handling and agility.

From its impact absorbing structure to advanced active and passive safety systems, every 2012 Toyota Corolla is engineered to help prevent accidents, and to protect driver and passengers if an incident occurs, offering peace of mind to drivers and passengers, including the standard equipped Toyota Star Safety System.

Pricing and availability

The 2012 Toyota Corolla is now on sale at Canadian Toyota Dealers. The Corolla CE carries a manufacturer's suggested retail price starting at $15,450; the suggested starting price for the Corolla LE is $20,990; The Corolla S starts at a suggested $20,455; and the Corolla XRS carries an MSRP starting at $24,840.