"We're thrilled that Ms. Dewey will experience the joy of owning this great vehicle," said Warren Orton, Director, Marketing, Toyota Canada Inc. "The 2012 Highlander Hybrid has it all. It features the power and versatility of a mid-size crossover sport utility vehicle while also featuring excellent ride comfort, fuel efficiency and emissions benefits of the most advanced powertrain on the road and a class-leading safety system."
The contest involved specially-marked packages of Black Diamond Cheese Slices that came with an insert carrying a unique PIN code. The purchaser could then go online to blackdiamond.ca and enter their code number for a chance to win the vehicle. Each unique entry gave additional entries into the contest. One winner was selected via a random draw.