2011/10/24

Volvo Canada announces "Journey to the Wedding" contest

VOLVO CANADA - Volvo Cars of Canada Corp. is inviting Twilight Saga fans to celebrate the wedding of the century with two online promotions in conjunction with the release of Summit Entertainment's The Twilight Saga: Breaking Dawn - Part 1, opening in theatres on November 18th.

Beginning October 19th, participants can register to play Volvo's online game, "Journey to the Wedding," for a chance to win a trip for two to Rio de Janeiro, including a stay in the same luxurious house where Edward and Bella spend their honeymoon. The lucky winner will also take home a 325 HP Volvo S60 R-Design just like the one Edward drives in the latest installment of the film franchise. With a perfect marriage of style and substance, Volvo's S60 R-Design features best-in-class acceleration, performance and fuel efficiency, making it Volvo's most dynamic model ever.

"Edward and Bella may be the ones getting married but one lucky fan will drive away happily ever after in a Volvo S60 R-Design, just like Edward drives in the latest film," said Brad Painter, national marketing manager for Volvo Cars of Canada. "The Volvo S60 T6 R-Design is the most powerful production Volvo ever and now one Twilight Saga fan will experience the same dynamic driving experience."

How Volvo's "Journey to the Wedding" Game Works:

Beginning October 19th, fans (18 and up) can register at www.facebook.com/volvocarsofcanada to play the interactive game. Fans are then encouraged to make their way to the wedding of Edward and Bella by completing a series of three challenges. The player who finishes the final challenge in the shortest amount of time will win the game. Volvo will announce the winner on November 28th. Fans can also learn more about the game on Volvo Canada's Facebook fan page and Twitter account.
Fans that don't win the online game but still want a Volvo S60 R-Design can visit a local Volvo retailer or go to www.volvocars.com/en-CA to build their own. Edward's S60 T6 R-Design is all-wheel drive with an automatic six-speed transmission, featuring leather interior, 18-inch diamond-cut Xion alloy wheels, sport chassis, active dual Xenon headlights, rear spoiler, climate package, multimedia package, BLIS (Blind Spot Information System) and keyless drive.