Available from specialist perfume retailers from the first quarter of 2012: Mercedes-Benz launches new fragrance brand

MERCEDES-BENZ CANADA - "Mercedes-Benz Perfume. The first fragrance for men" was launched on 19 September 2011 at the TFWA World Exhibition in Cannes. The fragrance has been composed by renowned perfumer Olivier Cresp (Firmenich). Innovative and unique, it is the first men's fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli.